Shopify Pricing & Plans 2024

Among online retail options for small businesses, Shopify is one of the best e-commerce platforms. It’s an all-in-one solution for building your online storefront, selling both in person and online, and processing a variety of payment types.

Here’s a rundown of available Shopify plans, pricing and the features they include.

Shopify is a platform that helps online businesses build e-commerce websites and securely accept and process customer payments. It supports selling through other marketplaces such as Amazon, eBay and Instagram as well.

Shopify has also expanded its offerings for brick-and-mortar businesses, offering mobile card readers, its own point-of-sale (POS) software and inventory management. What started as a simplified way to sell online has now become a full-scale merchant solution for small businesses and freelancers.

Shopify's plans include two options for selling mostly in person and three for selling both online and in-person. Each plan has a set of features that cater to different types and sizes of businesses and comes with its own pricing structure.

Shopify plan overview

The Starter plan, Shopify’s least expensive option, is best for solopreneurs that are just getting started and need an easy setup to sell online and on the go. It has basic features, including:

• Ability to accept credit cards in person and online.

• Simple website with product pages, contact page and Shopify checkout.

• Unlimited products.

• Ability to share product links on social media. 

• Linkpop account for your social media bio. 

• Shopify POS mobile app for accepting in-person transactions.

• 1 POS lite location. 

• Basic sales reporting. 

• Order and inventory management. 

• Gift cards.

• Ability to accept refunds and returns.

• 24/7 live chat support. 

Shopify’s Retail plan is made for brick-and-mortar retail stores that also want a simple online store. It includes the same online shopping features as the Starter plan, plus the following:

• 1 POS Pro location.

• Unlimited staff accounts and products. 

• Customer management tools.

Shopify’s Basic plan is designed to help burgeoning small businesses that need a feature-rich online store, along with tools for selling in person. Here’s what it includes:

• A customizable online store with multiple themes to choose from.

• POS lite. 

• More than 60 reports. 

• Up to 10 inventory locations. 

• Gift cards. 

• Ability to accept returns and refunds. 

• 24/7 live chat support.

• Abandoned cart recovery. 

• Unlimited product listings.

• Customer segmentation to filter by feature.

• Marketing automation.

• Alternative sales channel support outside of the Shopify ecosystem.

• Shipping discounts and shipping label printing.

• Support for international market management, including currency conversation and translation.

» MORE: How to start an online store

The middle-tiered Shopify plan is geared toward small and medium-sized businesses that have multiple employees and need a full-featured online store. Features include those listed under the Basic plan, plus:

• Five staff accounts.

• A shipping discount up to 88%, plus shipping insurance.

• USPS Priority Mail Cubic pricing.

» More from Shopify: Learn about loans from Shopify Capital and banking with Shopify Balance.

Shopify’s Advanced plan builds on the lower-tiered plans to offer the most features for established businesses that need advanced insight into sales, are handling a lot of shipping and have a larger employee base. In addition to what the Basic and Shopify plans offer, this plan includes:

• 15 staff accounts.

• Custom sales and performance reports.

• Third-party shipping calculations that show customers what they’ll pay in real-time.

• 10x checkout capacity. 

All of the Shopify plans listed above — except the Retail plan — include POS Lite, the company’s basic set of retail store management capabilities. It includes limited or no staff accounts, depending on your plan, returns at the original purchase location only and simple customer profiles.

The Retail plan offers upgraded POS Pro features, and they can be added to the Basic, Shopify and Advanced plans for an extra $89 per month. The Starter plan doesn’t support POS Pro. POS Pro includes the following features:

• Unlimited staff accounts. 

• More staff permission settings. 

• In-depth customer profiles and customer loyalty tools. 

• Advanced inventory and product performance reporting.

• Ability to accept returns and exchanges at any location. 

A version of this article was first published on Fundera, a subsidiary of NerdWallet.