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Hilton Honors vs. Marriott Bonvoy: Which Loyalty Program Is Best?
Marriott edges Hilton in several key areas, but if it's elite perks that you're after, stick with the latter.
Harlan Vaughn is a freelance writer for Travel, with over a decade of experience in the credit card industry. He's also interested in personal finance, investing and financial independence. His favorite destinations (so far) are Iceland, Japan, Hawaii, New Zealand and Chile.
Erica Harrington is a contributing editor at NerdWallet. She has more than 20 years of copy-editing experience. Previously, she served as the copy chief at Forbes Advisor and NerdWallet. In addition to personal finance content, she has edited stories about business, city and state politics, arts and entertainment, and national and international affairs. Erica also has taught English as a second language at corporations in Santiago, Chile. She has produced white papers for the United Nations. She is based in Atlanta.
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Hilton and Marriott, two of the biggest hotel chains in the U.S., are also well-established around the world, from Australia to Zambia and many places in between.
So if you’re looking to join a hotel loyalty program, which one should you choose? Whether you want a budget-friendly place to sleep or a full-service luxury stay, both chains' rewards programs have benefits to offer.
We'll look at Hilton's and Marriott’s availability, fees and elite status programs to determine which one comes out ahead.
Winner for number of brands and properties: Marriott
Marriott wins with more properties and brands than Hilton. Both companies offer a wide range of experiences from cheap and cheerful to full luxury.
Marriott
Marriott has over 30 brands and over 9,700 properties in 143 countries and territories. The brand’s portfolio offers options across most budgets, from stays at top-notch brands like St. Regis or The Ritz-Carlton to lower-key experiences at Moxy or City Express.
Marriott brands Marriott brands
AC Hotels.
Aloft Hotels.
Apartments by Marriott Bonvoy.
Autograph Collection Hotels.
CitizenM.
City Express.
Courtyard by Marriott.
Delta Hotels.
Design Hotels.
Edition.
Element by Westin.
Fairfield by Marriott.
Four Points by Sheraton.
Four Points Flex by Sheraton.
Gaylord Hotels.
Homes & Villas by Marriott Bonvoy.
JW Marriott.
Le Méridien.
Marriott.
Marriott Executive Apartments.
MGM Collection.
Moxy Hotels.
Outdoor Collection.
Protea Hotels.
Renaissance Hotels.
Residence Inn by Marriott.
Ritz-Carlton Reserve.
Series by Marriott.
Sheraton.
SpringHill Suites.
St. Regis.
StudioRes.
The Luxury Collection.
The Marriott Vacation Clubs.
The Ritz-Carlton.
TownePlace Suites.
Tribute Portfolio.
W Hotels.
Westin.
Hilton
Hilton has 25 brands that operate more than 9,000 properties in 141 countries and territories. These hotels offer travelers a variety of price points, from luxury stays at the Waldorf Astoria to budget-friendly Spark hotels.
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Fees
Winner for lowest fees: Hilton
Hotels often charge extra fees for bringing a pet, on-site parking and using resort amenities. To compare fees across hotel brands, NerdWallet analyzed the cost of resort and parking fees.
Hilton’s resort fee is less than Marriott’s, but its parking fee is more than Marriott’s. Hilton charges less to bring a pet than Marriott does, making Hilton the winner in this category.
Hilton
Hilton’s average resort fee is $33, and it charges $58 on average to park on site. In NerdWallet’s analysis, Hilton ranked fifth out of six hotel brands for resort and parking fees.
🤓Nerdy Tip
One upside for Hilton Honors members is that resort fees are waived for reward stays.
For those traveling with a pet, Hilton’s pet fees are $85 on average. This fee is the third-highest of seven hotel chains studied, lower than Marriott and Hyatt’s pet fees.
Marriott
Marriott charges resort fees for many of its properties, which average $36 per stay. Note that these fees are required for all guests, even those who are redeeming points for stays. Parking fees, which may cover valet or self-park options, typically average $56, a couple of bucks less than Hilton’s fees.
Marriott’s pet fee is significantly more than Hilton’s: $121 on average vs. Hilton’s $85 on average, according to NerdWallet’s analysis. It’s also the highest fee among the seven hotel chains reviewed.
When NerdWallet ranked six hotel loyalty programs based on their rewards rates, credit card offerings and elite status offerings, Marriott and Hilton ended up with very different scores: Marriott Bonvoy earned 3.84 stars out of 5 and Hilton Honors garnered 2.70 stars out of 5, placing last.
Marriott loyalists appreciate the program’s higher rewards rates while those who frequent Hiltons enjoy better perks for elite members. We’ll look at both of these features, as well as credit card offerings, in more detail below.
Comparing rewards rates
Both programs reward loyalty by issuing points based on the price of the room as well as other factors, including a customer’s elite status in the program. Then, these points can be redeemed for free stays and other perks, including earning elite status.
🤓Nerdy Tip
To earn points toward the Marriott or Hilton loyalty programs, book directly with the hotel, not through tour operators or third-party booking sites like Hotels.com, Priceline or Expedia.
To compare the rewards rate between the two brands, NerdWallet calculated the percent value you receive per every dollar spent. Marriott’s program wins with an 8% earning rate compared with Hilton’s 4%, the lowest of all hotels surveyed.
Members earn 10x Marriott Bonvoy® points at most Marriott brands except for the following, which earn 5x points: Residence Inn, TownPlace Suites, Element, Protea Hotels, City Express, FourPoints Express, Series and Marriott’s Apartments and Homes and Villas. You’ll earn 4x points at StudioRes and 2.5 points at Marriott Executive Apartments.
Marriott Bonvoy allows members to transfer points to another member.
Marriott Bonvoy uses a dynamic pricing model, so it’s difficult to know in advance how much an award night might cost. NerdWallet values Bonvoy points at0.8 cent each, which is better than Hilton.
Once you redeem points for an award stay, keep an eye on the price as the trip gets closer. If the rate drops, you can often rebook at the lower rate and save a few points.
Hilton Honors
Hilton Honors members earn 10x points at all Hilton properties except Home2 Suites, Homewood Suites, Spark and Tru, which earn 5x points and 3x points at LivSmart Studios. You can earn points on up to four rooms per stay if they are all on one bill.
Hilton Honors allows you to transfer points to another member or pool them so you can combine your earning power. You’re limited to six transfers per calendar year, and you can receive up to 2 million points or send up to 500,000 points.
To redeem points, Hilton uses a dynamic pricing model, so the number of points required for a stay will depend on the current cash price of the room. This can make it difficult to plan out how many points you’ll need for a specific trip. NerdWallet values Hilton Honors points at0.4 cent each, which isn’t great, but if you can get a stay with a better redemption rate, you know you’re getting decent value.
Elite status
Points can add up quickly for basic members of Hilton Honors and Marriott Bonvoy, but customers with elite status can really rack up the points. Status also comes with privileges like free Wi-Fi, food and beverage credits and suite upgrades.
Hilton Honors
Hilton Honors elite status has four tiers: Silver, Gold, Diamond and Diamond Reserve. Status is earned based on the number of nights, number of stays or total spending with Hilton.
Here’s what it takes to reach each tier:
Silver: 10 nights, 4 stays or $2,500 in spending.
Gold: 25 nights, 15 stays or $6,000 in spending.
Diamond: 50 nights, 25 stays or $11,500 in spending.
Diamond Reserve: 80 nights or 40 stays, in addition to $18,000 spent on eligible Hilton purchases.
Marriott Bonvoy elite status has five levels: Silver, Gold, Platinum, Titanium and Ambassador Elite. Status is awarded based on the number of nights stayed at Marriott properties.
Here’s how many nights you need to reach each tier:
Silver: 10 nights.
Gold: 25 nights.
Platinum: 50 nights.
Titanium: 75 nights.
Ambassador Elite: 100 nights plus $23,000 qualifying spending per year.
All Bonvoy members receive free Wi-Fi and member room rates, as well as the fifth night free on any award stay.
Hotel credit cards
Overall winner: Marriott Bonvoy
Hotel credit cards can be a great way to boost points and reach elite status faster, and many cards include benefits that can improve your stay, from late checkouts to welcome amenities, lounge access and complimentary elite status.
Both hotels’ credit card offerings are solid, with nearly every card providing complimentary elite status at some level. That said, most of Marriott’s cards also give cardholders a free award night each year, and some have the opportunity to earn additional nights through spending.
🤓Nerdy Tip
If you’re having trouble choosing, one card can get you Gold elite status with both Marriott Bonvoy and Hilton Honors: the American Express Platinum Card®. Enrollment required.This card, along with its counterpart The Business Platinum Card® from American Express, also offers other useful travel benefits, such as a $200 airline fee credit*, elite status with three car rental agencies and access to airport lounges around the world. Enrollment required. Terms apply.
Hilton Honors credit cards
There are four Hilton Honors credit cards, all issued by American Express. Three cards are for personal use, while one is a business card. All four cards can help you earn more points toward free stays as well as provide elite status.
NerdWallet's ratings are determined by our editorial team. The scoring formula takes into account the type of card being reviewed (such as cash back, travel or balance transfer) and the card's rates, fees, rewards and other features.
NerdWallet's ratings are determined by our editorial team. The scoring formula takes into account the type of card being reviewed (such as cash back, travel or balance transfer) and the card's rates, fees, rewards and other features.
NerdWallet's ratings are determined by our editorial team. The scoring formula takes into account the type of card being reviewed (such as cash back, travel or balance transfer) and the card's rates, fees, rewards and other features.
• 7 points per $1 on eligible purchases with a hotel or resort within the Hilton portfolio.
• 5 points per $1 at U.S. restaurants, U.S. supermarkets and U.S. gas stations.
• 3 points per $1 on all other eligible purchases.
Terms apply.
• 12 points per $1 on eligible purchases with a hotel or resort within the Hilton portfolio.
• 6 points per $1 at U.S. restaurants, U.S. supermarkets and U.S. gas stations.
• 4 points per $1 on U.S. online retail purchases.
• 3 points per $1 on all other eligible purchases.
Terms apply.
• 12 points per $1 on eligible purchases with a hotel or resort within the Hilton portfolio.
• 5 points per $1 on other purchases made using the Hilton Honors Business Card on the first $100,000 in purchases each calendar year, 3 points per $1 thereafter.
Terms apply.
Welcome offer
Earn 70,000 Bonus Points plus a Free Night Reward after you spend $2,000 in purchases on the Card in the first 6 months of Card Membership. Offer Ends 4/15/2026. Terms Apply.
Earn 130,000 Bonus Points plus a Free Night Reward after you spend $3,000 in purchases on the Card in the first 6 months of Card Membership. Offer Ends 4/15/2026. Terms Apply.
Earn 175,000 Hilton Honors Bonus Points plus a Free Night Reward after you spend $8,000 in purchases on the Hilton Honors Business Card in the first six months of Card Membership. Offer ends 4/15/2026. Terms Apply.
Marriott Bonvoy offers a total of six credit cards — including personal cards and a business card issued by Chase or American Express. All but one card provides elite status, and most cards give you at least one free night each year with the opportunity to earn even more through spending.
NerdWallet's ratings are determined by our editorial team. The scoring formula takes into account the type of card being reviewed (such as cash back, travel or balance transfer) and the card's rates, fees, rewards and other features.
NerdWallet's ratings are determined by our editorial team. The scoring formula takes into account the type of card being reviewed (such as cash back, travel or balance transfer) and the card's rates, fees, rewards and other features.
NerdWallet's ratings are determined by our editorial team. The scoring formula takes into account the type of card being reviewed (such as cash back, travel or balance transfer) and the card's rates, fees, rewards and other features.
NerdWallet's ratings are determined by our editorial team. The scoring formula takes into account the type of card being reviewed (such as cash back, travel or balance transfer) and the card's rates, fees, rewards and other features.
• 3 Marriott Bonvoy® points per $1 at participating Marriott Bonvoy hotels.
• 2 points per $1 on grocery stores, rideshare, select food delivery, select streaming and internet, cable and phone services.
• 1 point per $1 on all other eligible purchases.
• 6 Marriott Bonvoy® points per $1 at participating Marriott Bonvoy hotels.
• 3 points per $1 on up to $6,000 a year in combined purchases on grocery stores, gas stations and dining.
• 2 points per $1 on all other eligible purchases.
• 6 Marriott Bonvoy® points per $1 at participating Marriott Bonvoy hotels.
• 4 points per $1 on up to $15,000 a year in combined purchases at grocery stores and on dining.
• 2 points per $1 on all other eligible purchases.
• 6 Marriott Bonvoy® points per $1 at participating Marriott Bonvoy hotels.
• 3 points per $1 at restaurants worldwide and on flights booked directly with airlines.
• 2 points per $1 on all other eligible purchases.
Terms apply.
New cardholder offer
Earn 30,000 Bonus Points after spending $1,000 on eligible purchases within 3 months of account opening with the Marriott Bonvoy Bold® Credit Card.
Earn 3 Free Night Awards after spending $3,000 on eligible purchases within 3 months of account opening, and an additional 1 Free Night Award after spending $4,000 total on eligible purchases within 4 months of account opening with the Marriott Bonvoy Boundless® Credit Card. Redeem your Free Night Awards for a one-night stay at properties with a redemption level up to 50,000 points per night, a total value of 200,000 points. Certain hotels have resort fees.
Earn 85,000 Bonus Points after you spend $4,000 in purchases in your first 3 months from your account opening.
Earn 200,000 Marriott Bonvoy® bonus points after you use your new Card to make $6,000 in purchases within the first 6 months of Card Membership. Offer Ends 5/13/2026. Terms Apply.
There is one additional consumer card and one business card in the Marriott credit card portfolio.
Marriott Bonvoy Bevy® American Express® Card has a $250 annual fee (see rates and fees). It comes with complimentary Gold elite status and earns 6x points at Marriott hotels. It also includes 1,000 bonus points per stay, a free night worth up to 50,000 points (after spending $15,000) and 15 Elite Night Credits.
The Marriott Bonvoy Business® American Express® Card has a $125 annual fee (see rates and fees). It grants Gold elite status and 6x points at Marriott hotels. The card also provides a free night award up to 35,000 points with the option to earn a second night, a 7% room rate discount and 15 Elite Night Credits.
When it comes to Hilton Honors versus Marriott Bonvoy, the latter has many compelling reasons to book a stay: Marriott has more locations and a better rewards rate for its points. It also has a wide array of credit cards that offer elite status at various levels as well as free award nights.
However, if it’s optimal elite status that you're after, Hilton wins, providing its loyalists with more perks sooner than Marriott and its Bonvoy program. Certain fees are also lower.
So which one is better? It depends on what’s important to you. If you want to simply earn and redeem points for free nights, Marriott Bonvoy has a higher rewards rate, so you’d probably get more value for your points there.
However, if earning elite status and its associated perks is what you’re looking for, Hilton Honors is your best bet. Take a look at places you usually travel and see which chain has a better presence. That could be what makes your choice easier.
To view rates and fees of the American Express Platinum Card®, see this page.
To view rates and fees of The Business Platinum Card® from American Express, see this page.
To view rates and fees of the Hilton Honors American Express Card, see this page.
To view rates and fees of the Hilton Honors American Express Surpass® Card, see this page.
To view rates and fees of The Hilton Honors American Express Business Card, see this page.
All information about Marriott Bonvoy Bountiful™ Card has been collected independently by NerdWallet. Marriott Bonvoy Bountiful™ Card is no longer available through NerdWallet.
To view rates and fees of the Marriott Bonvoy Bevy® American Express® Card, see this page.
To view rates and fees of the Marriott Bonvoy Brilliant® American Express® Card, see this page.
*More from American Express
American Express relies on airlines to submit the correct information on airline transactions to identify incidental fee purchases. If you do not see a credit for a qualifying incidental purchase on your eligible Card after 8 weeks, simply call the number on the back of your Card. Qualifying airlines are subject to change. See terms & conditions for more details
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