With all the Black Friday ads this season that advertise storewide discounts, are coupons really a thing during this holiday? The short answer is this: you better believe it. Retailers use various ways to reduce the price—but make sure you know what type of discount it is—and where to get it—before you start the great shopping adventure this year.
Storewide Deals vs. Coupons vs. Promo Codes
Of course, the storewide deals—the discounted tags and signs that line the store shelves on Black Friday weekend—are much more common than coupons. In many cases, additional coupons are not even valid in combination with these deals, and since they don’t require effort on the part of the customer to search for them, it’s a matter of beating the crowd to get the limited items from the shelf first.
Now the in-store coupons, such as Macy’s $10 off a $25+ purchase, still have the cut-on-the-dotted line appearance, so be sure to bring them with you to the store. Then there’s promo codes—used heavily for online purchases—which can be phrases like the simple “THANKS” for Macy’s online shipping (free with $99 purchase) in the same ad as mentioned above.
Finding the Coupons: In Print and Online
Contrary to popular belief, print ads in newspapers are not going away anytime soon. Scanning your local newspaper is a great place to find the coupons offered from local stores that may or may not have a firmly established online presence. Moreover, there’s a sense of reliability and convenience that the print ads have when you see them in the newspapers the day before and day of Black Friday. Don’t forget to look for ads in magazines as well.
Finding the Coupons: Store Websites and Social Media
A great way to keep a watch out for Black Friday coupons is to follow the retail store’s pages on Facebook, Twitter, Pinterest, or other social media sources cited on their official website. You can also sign up for store email alerts, coupon offers and other exclusive promotions. Make sure you keep a file for your coupon codes and a safe place for any print coupons that you plan to bring into the stores.
Ready Your Coupons Early
Before Black Friday, get a head-start by browsing websites for your favorite stores to see what they are offering this year, check your newspapers and magazines for exclusive ads, follow social media pages and online holiday tracking websites for last minute coupons. Having a game plan in advance of Black Friday will cut down on the holiday stress.
Coupon Comparisons with Thanksgiving and Cyber Monday
Keep in mind that many stores including Macy’s, Kohls, Target, Walmart, Toys “R” Us and others will be opening on Thanksgiving, so watch out for upcoming coupons exclusive to Turkey Day! Additionally, it’s a good idea to compare online deals for Cyber Monday and Black Friday. Make sure to check the fine print on the coupon itself to see if something is exclusive to “in-store” or “online.” This can foil the best coupon bargain hunters.
Arming your smart phone or the classic notepad with coupon codes, and stuffing your wallet with paper coupons will ensure that you get the best deals for Black Friday and beyond.
Coupon and Scissors image courtesy of Shutterstock.