Advertiser Disclosure Black Friday 2013 Ad – Find the Best Black Friday Deals and Sales

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NerdWallet brings you the news and reviews of Black Friday ads this season. If you don’t yet see the store for you, check back for more ads later! Black Friday 2013

We’ve got great news for consumers who love to shop online – the Black Friday ad has been released, and fans of the online retail giant won’t be surprised to learn that Overstock’s Black Friday event offers deep discounts on a wide range of highly gift-worthy items. This 14-page ad features savings on basically everything you can think of – jewelry, electronics, kitchen electrics, toys, media, furniture, clothing and tons more.

The best thing about the Black Friday 2013 ad scan? It not only advertises impressive prices and extra chances to save; its excellent selection of marked-down items includes products from top-of-the-line brands on popular models, so you’ll find plenty of gifts you can get excited about giving. Black Friday Ad Scans Best Black Friday Deals 2013

With over 100 items to choose from, you might find holiday gifts for just about everyone on your list. Great prices can be found on products from virtually every department, including apparel, accessories, electronics and more, but many of the ad’s standout deals can be found on jewelry, with many items discounted by over 70% – even up to 90% off! Deals on clothing are more limited, but still include significant savings on hot names like North Face. Take a look at some of the ad’s most jaw-dropping discounts:

  • Keurig B130 Coffeemaker DeskPro Gourmet Single Cup: $66.99 (55% off)
  • Platinum Over Silver Diamond Accent Oval Hoop Earrings: $49.99 (78% 0ff)
  • FurReal Friends Plays with Me Kitty: $29.99 (70% off)
  • The Hobbit: An Unexpected Journey (DVD): $5.99 (57% off)
  • Akribos XXIV Women’s Twist Chain Watch: $49.99 (90% off)
  • Miadora Morganite and Diamond Earrings: $49.99 (72% off)
  • 14k Gold 1/4 ct Diamond Stud Earrings: $79.99 (77% off)
  • Ray-Ban Unisex Black Wayfarer Sunglasses: $74.99 (58% off)
  • Traveler’s Choice Expandable Hardside Luggage Set: $99.99 (67% off)
  • Shany 24-Piece Nail Polish Set: $19.99 (72% off)
  • Tribecca Home Industrial Rustic TV Stand: $179.99 (51% off)
  • Slumber Solutions 2-Inch Memory Foam Mattress Topper: Starting at $44.99 (80% off)
On top of discounts on the ad’s 105 items, shoppers can also enjoy an extra 10% off select furniture, bedding & bath, kitchen & dining, area rugs and home decor items, as well as an extra 25% off select clothing & shoes and jewelry & watches.

Best Black Friday Deals from 2012

The internet-only retailer had a 6-page ad last year, offering a sample of what was available for online shoppers. That means shoppers could stay in their PJs as they ordered—and buy more comfortable items such as German Flannel Sheet Sets at $39.99 (51% off) or the Joseph Abboud Classic Wide Stripe 400 Thread Count Down-Like Comforter at $39.99 (50% off). There were more than just household products on sale, though.

Quite a few deals took place in the jewelry department: $29.99 for Kenneth Jay Lane Goldtone Drop Earrings (79% off), $24.99 for Sterling Silver London Blue Topaz & Diamond Oval Ring, Earrings, Pendant, or Set (75% off), and $19.99 for Sterling Silver/Gold Overlay Love Knots in three colors (75% off).

One unique feature to the ad was the following price tag line: “Too Low to Show.” Occurring fifteen times throughout the ad, the phrase was likely a result of the store’s compliance with minimum advertised pricing policies, which prohibit retailers from promoting prices lower than those of the manufacturer’s. Fortunately for Overstock, “Too Low to Show” probably had the added benefit of cultivating anticipation among consumers who were eager to find out exactly how low those prices would go. The big-ticket items, including electronics, were the ones that generally had this label, such as the Canon EOS Rebel T4i Digital SLR Camera and the Samsung Galaxy Tab 2.7” 8GB Tablet.

The online retailer did considerably well for Black Friday and the fourth quarter of its fiscal year 2012—9% increase in revenue from the same three-month quarter (ending December 31) in 2011, up $342.0 million from the previous year’s $314.1 million. For entertainment items, jewelry, household linen, and more, had a diverse selection for Black Friday—and will again this year.

For similar online retailers, see Tiger Direct ad leak.