NerdWallet provides you with the news and reviews of 2013 Black Friday ads. Keep checking if you haven’t seen your favorite store yet!
Tilly’s Black Friday 2013
The Tilly’s Black Friday 2013 ad scan is here, and the sporty retailer is fully promoting the trend of shoppers camping out in advance of a store’s opening hours; in fact, the first 100 customers “camped out” on the 29th will receive a free Tilly’s gift card for anywhere from $10-$100.
But what about the ad’s actual sales? Not quite as exciting as its gift card promotion. At two pages, with only fourteen items, a huge selection isn’t its strong point. Unfortunately, the quality of its sales doesn’t fare much better. Almost all of the items advertised are discounted by only 25% (mostly in the form of Buy 1, Get 1 50% off deals), which isn’t particularly impressive compared with many Black Friday apparel deals we’ve seen so far this year. Still, the store’s target demographic will likely find those bargains worth checking out, especially if they’re shopping for fans of brands like Retrofit and Full Tilt. Otherwise, only the hope of one of the store’s better free gift cards makes Tilly’s Black Friday 2013 event a prime shopping destination.
Tilly’s Black Friday Ad Scans
Tilly’s Best Black Friday Deals 2013
Tilly’s Black Friday gift card promotion isn’t the only reason to get an early start on Black Friday. The following deals are available only until noon on the 29th:
- Short Sleeve Screen Tees: Buy 1, Get 1 50% off
- All Men’s & Juniors’ RSQ Denim, Twill, Chinos & Jeggings: 2 for $50 (reg. $39.99-$49.99)
- Pullover/Zip-up Sweatshirts: Buy 1, Get 1 50% off
- All Hats and Beanies: Buy 1, Get 1 for $10
- Standard Supply Solid Pullover/Zip-up Sweatshirts: Buy 1, Get 1 50% off
- Full Tilt Solid Pullover/Zip-Up Sweatshirts: Buy 1, Get 1 50% off
- Juniors’ Boots: 25% off
- Skull Candy Hesh 2 Headphones and Ink’d Earbuds with Mic: 50% off
- All Fragrance: Buy 1, Get 1 50% off
- Essentials by Full Tilt Cardigan & Sweater: Buy 1, Get 1 50% off
- Retrofit Sweaters: Buy 1, Get 1 50% off
- Full Tilt Thermals: Buy 1, Get 1 50% off
- Shouthouse Thermals: Buy 1, Get 1 50% off
- Original Penny Nickel Skateboards, Select Styles: $79.99 (reg. $114.99)
Best Tilly’s Black Friday Deals from 2013
Charmingly named “Gift-A-Geddon,” the best Tilly’s Black Friday deals from 2012 started with a freebie: the store gave the first 100 customers in line a Tilly’s gift card ranging from $10 to $100. In fact, there were 97 $10, 1 $25, 1 $50, and 1 $100, and the recipient had to spend it by Sunday, November 25th. Still, a freebie is a freebie and Tilly’s had some great deals as well for the shopping weekend. The store hours varied among locations and mall opening times, but the Black Friday sale started Friday and went all weekend.
The 2-page ad held Black Friday-only deals on the front and the all-weekend deals (Friday-Sunday) on the back. Known for its fashionable T-shirts, sweatshirts, thermals, and other garments, Tilly’s did not disappoint last Black Friday.
The sale before noon on Friday included two strong discounts: a Buy 1, Get 1 50% off discount on short-sleeve screen T-shirts and the same discount on pullover/zip-up sweatshirts. The way to take advantage of the sale was to stock up on stylish clothing since the discount only applied to the second item purchased, whether it was the same price or less than the first item.
The all-weekend sale had a diverse selection, but on a closer look, all the discounts were on specific brands only. The one exception to this was the fragrances, in which buying any two would satisfy the Buy 1, Get 1 50% off. Men’s RSQ pants and Neff watches had the nice Buy 1, Get 1 Free deal. However, all of the other clothing sales were Buy 1, Get 1 50% for specific brands like Retrofit Mens Sweaters, Standard Supply Mens Solid Hoodies, Stouthouse Mens Thermals, Essentials Juniors Thermals, and RSQ for Juniors.
Apart from clothing, watches, and fragrances, a 33% off discount applied to the Uprock and Ink’d Skullcandy Headphones on sale for $19.99 and $9.99, respectively.
Tilly’s Black Friday 2012 evaluated to be a definite success, a definite peak in sales comparable to the December and January sales in the fourth quarter. By the numbers, Tilly’s reflected this outcome in the fourth quarter results of its 2012 fiscal year, which included Black Friday and the holiday season. The total net sales for the quarter, $140.8 million, increased by 14.5% compared to the same quarter in 2011. The specialty clothing retailer pulled off a pretty good sale, so we are excited to see what this year’s Black Friday will turn out to be.
Tilly’s Black Friday Store Hours
Tilly’s Black Friday ad doesn’t specify an opening time, so hardcore shoppers who want to take advantage of the store’s “Camped Out” gift card promotion may want to head to their location on the super early side, just in case. Check out the Black Friday Store Hours page for more opening times for all your favorite retailers!