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Toys “R” Us Black Friday 2013 Ad – Find the Best Toys “R” Us Black Friday Deals and Sales

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NerdWallet helps you prepare for this year’s Black Friday early! Trust a nerd to give you quality analysis and overviews of your favorite stores and stay tuned for any reviews you don’t see yet.

Toys “R” Us Black Friday 2013

Black Friday fanatics are finally getting a look at one of the most hotly anticipated ads of the year – Toys “R” Us Black Friday 2013 ad scan is out and it doesn’t disappoint. Some of the ads we’ve seen so far this year feature a nice selection but offer few items at more than 30% off – not Toys “R” Us. The crowd-pleasing toy store is offering 32 pages of doorbusting deals (hundreds of items!), with plenty of discounts of half off or even more! Shoppers can get an early start, with doors opening at 5pm Thanksgiving Day, with special 4-hour deals available until 9pm that night. The majority of other items in this ad will be available through Saturday. Check out some of the 4-hour sale’s hottest bargains:

  • Leapfrog LeapPad 2 Explorer: $39.99 (50% off)
  • Skylanders Swap Force Starter Pack: $37.49 (50% off)
  • Doc McStuffins Doctor’s Bag Set: $7.99 (60% off)
  • Despicable Me 2 Dancing Dave: $24.99 (50% off)
  • Cra-Z-Loom Extravaganza Set: $21.99 (55% off)

Even after the Thanksgiving Day deals end, shoppers will find plenty of other great prices through the end of the day Saturday:

  • Leapfrog Leapster GS Explorer: $29.99 (50% off)
  • Playskool Heroes Crimefightin’ Headquarters Play Set: $14.99 ($20 off)
  • My First Smart Pad Library: $14.99 (50% off)
  • Fisher-Price Hero World Batmobile: $19.99 (50% off)
  • All Disney Treasury Books: $5.99 each (over 60% off)
  • Imaginarium 55-Piece Train Set with Table: $39.99 (50% off)
  • Select DVD and Blu-ray Movies: $3.99
  • PlaySkool Let’s Rock Elmo: $19.98 (over 70% off)
  • Monster High Ghouls Rule Dolls: $9.99 (60% off)
  • Polaroid V7 7” Tablet: $49.99 ($80 off)
  • Up to 80% Off All Storewide Clearance Items

On top of their special prices, the Toys “R” Us ad advertises their offer of a “$10 toward your next purchase” card available to any shoppers who spend $75 or more on Thursday through Friday. Update: October 31, 2013: Store members get Black Friday deals early!While Toys “R” Us’s latest Black Friday ad hasn’t been released just yet, the store has certainly built further anticipation for the event with their press release given this morning. The company announced that its (as yet unspecified) Black Friday deals would become available to the store’s rewards members on Wednesday, November 27 – a full two days before the holiday! Interested shoppers who sign up for membership (for free) by November 24 will receive a special email that allows them to access sale prices early. Shoppers impressed with last year’s deals (see below) who are already planning to make Toys “R” Us a major Black Friday destination may seriously consider signing up for membership to beat the crowds and get their hands on the hottest toys whose quantities may be limited. We’ll keep bringing you the latest Black Friday updates so stop back soon to see what’s new!

Toys “R” Us Black Friday Ad Scan

Toys “R” Us Black Friday Deals 2013

More details for the Toys “R” Us Black Friday Deals 2013 will be coming soon!

Best Toys “R” Us Black Friday Deals from 2012

Before looking at the Best Toys “R” Us Black Friday deals from 2012, let’s consider its store opening hour. Toys “R” Us opened earlier than it had ever done before: 8pm PST Thanksgiving evening. The sales continued until the end of Friday. It looks like the reason for this early start comes down to staying in competition with its retail rivals Walmart and Sears, which also opened at that time. As an incentive to the shoppers, Toys ‘R Us offered the first 200 in line free goody bags worth up to $30 of toy products. This wasn’t all the toys retail company had in store.

With 32 pages of Black Friday coupons, Toys “R” Us advertised a blend of toys: electronics, sports, musical instruments, LEGOs, dolls, and more. The front and back covers of the 2012 ad focused on such electronics as the Kryos 7” Android 4.0 ICS Tablet at $69.99 with $80 in savings and its 8” model at $99.99 with the same savings. Other main advertisements included a $19.98 Rock Star Mickey Mouse, a $19.99 Leapfrog Reading System with Book, and $49.99 Power Wheels Barbie or Kawasaki Sport Quads—at 60%, 50%, and 50% off respectively.

Two of the biggest savings came from the Barbie Escalade electric ride-on car at $269, off from $369, and the Fisher Price Dora’s Kitchen at $49, originally $125. Disney Princess products were recurring items, such as the $16.99 Repunzel doll at 30% off, the $10.49 activity drawing easel at 50% off, and the $12.49 Disney Princess shopping cart at 50% off. My Little Pony and Strawberry Shortcake were other brands that got attention.

Let’s not forget Babys “R” Us, which emphasized baby cribs, travel/car carriers, and sleeping gear. The Babi Italia Eastside Classic cribs went for $199.99, down from $329.99; the Graco Nautilus 3-in-1 car seat had $60 in savings, bringing the price to $119.99; and movie character Foot Warmer & Throw Sets were 50% off at $12.95.

Some of the deals were not quite deals, though. Some items were overpriced to begin with. Take the deal of 40% off LEGO products. The sets were on average $30 to $40 even after the 40% discount, like the $38.99 LEGO Dino Triceratops Trapper and the $41.99 LEGO Harry Potter Hogwarts set. A recurring theme to the ad was the 40%, 50%, and 60% off tags without any price listed.

Another feature of Black Friday at Toys “R” Us was the store credit card offer. Toys “R” Us employees usually asked buyers if they’d like to open up a store credit card, which is how some people avoided the two-hour lines at checkout. According to a Michigan Live article, those interested in opening the credit card were ushered to the front of the line.

For similar deals on toys, head over to our Target page next.

Toys “R” Us Black Friday Store Hours

Check our Black Friday Store Hours page for more details.