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Make the most of your Best-Of Awards win

Use NerdWallet’s trusted third-party endorsement to strengthen your brand’s credibility, stand out in a crowd, and convert customers. From video and billboards to email and social posts, anything is possible.

The benefits of using our Best-Of Awards badge

47% of consumers aware of the Best-Of Awards believe the program is “a trusted seal of approval.” Partners who use our endorsement are able to leverage our strong brand trust.

Source: July 2023 NerdWallet Brand Tracker

Interest in learning about a product increased by 45% when the product received a Best-Of Awards endorsement, meaning more ad clicks and website visits for your brand.*

Source: 2021 NerdWallet consumer survey

Likelihood to apply for a product increased by 55% when a product received a Best-Of Awards endorsement.**

Source: 2021 NerdWallet consumer survey

Consumers who are in-market or open to being in-market are more likely to apply for a product and learn more when a product has our Best-Of Awards badge.

Source: 2023 NerdWallet consumer study

Where to showcase your Best-Of Award

We’ve seen brands use their winner status in all kinds of creative ways to grab attention. Here are some of our favorites.



Paid media

Download your files

The moment you’ve been waiting for! Get your badges, templates, press release, and usage guidelines below.

Announce your win in three easy steps

Step 1

Agree to our Terms of Use

By downloading a badge or other Awards asset, you are agreeing to our Terms of Use.

Step 2

Use approved language and trademarks

When mentioning your award win in marketing materials, please be sure to use the full and exact name of your award as outlined below. In addition, please be mindful of trademark requirements.

Language and trademark specifics

When describing your win, please use:
[PRODUCT NAME], NerdWallet's 2024 winner for [AWARD].

Whenever you use NerdWallet’s logo or badge in your marketing materials, you must include this legal trademark line as close to the mention as possible:
“©2017-2024 and TM, NerdWallet, Inc. All Rights Reserved.”

Step 3

Send us your materials for review

Please send your final materials to [email protected] and allow 48 hours for a response. And remember — the fastest way to get your materials approved is to follow the guidelines above.

Create a whole campaign around your Best-Of Award

With awareness of the Best-Of Awards at an all-time high, there’s no better time to put your win to work across multiple marketing channels. Use our helpful guide to get started.

Frequently asked questions

*With a NerdWallet Best-Of Awards endorsement, those very interested in learning more about the product increased from 11% to 16%.
**With a NerdWallet Best-Of Awards endorsement, those very likely to apply for the product increased from 9% to 14%.