Make the most of your Best-Of Awards win
Use NerdWallet’s trusted third-party endorsement to strengthen your brand’s credibility, stand out in a crowd, and convert customers. From video and billboards to email and social posts, anything is possible.
The benefits of using our Best-Of Awards badge
47% of consumers aware of the Best-Of Awards believe the program is “a trusted seal of approval.” Partners who use our endorsement are able to leverage our strong brand trust.
Source: July 2023 NerdWallet Brand Tracker
Interest in learning about a product increased by 45% when the product received a Best-Of Awards endorsement, meaning more ad clicks and website visits for your brand.*
Source: 2021 NerdWallet consumer survey
Likelihood to apply for a product increased by 55% when a product received a Best-Of Awards endorsement.**
Source: 2021 NerdWallet consumer survey
Consumers who are in-market or open to being in-market are more likely to apply for a product and learn more when a product has our Best-Of Awards badge.
Source: 2023 NerdWallet consumer study
Where to showcase your Best-Of Award
We’ve seen brands use their winner status in all kinds of creative ways to grab attention. Here are some of our favorites.
Download your files
The moment you’ve been waiting for! Get your badges, templates, press release, and usage guidelines below.
Announce your win in three easy steps
Agree to our Terms of Use
By downloading a badge or other Awards asset, you are agreeing to our Terms of Use.
Use approved language and trademarks
When mentioning your award win in marketing materials, please be sure to use the full and exact name of your award as outlined below. In addition, please be mindful of trademark requirements.
Language and trademark specifics
When describing your win, please use:
[PRODUCT NAME], NerdWallet's 2024 winner for [AWARD].
Whenever you use NerdWallet’s logo or badge in your marketing materials, you must include this legal trademark line as close to the mention as possible:
“©2017-2024 and TM, NerdWallet, Inc. All Rights Reserved.”
Send us your materials for review
Please send your final materials to [email protected] and allow 48 hours for a response. And remember — the fastest way to get your materials approved is to follow the guidelines above.
Create a whole campaign around your Best-Of Award
With awareness of the Best-Of Awards at an all-time high, there’s no better time to put your win to work across multiple marketing channels. Use our helpful guide to get started.
Frequently asked questions
NerdWallet's award winners are chosen through a rigorous evaluation process involving 39 of our editorial team's writers and editors. For each financial product, we assess the features that we believe are most important to consumers. NerdWallet's ratings formulas for credit cards, for example, consider the type of card being reviewed (such as cash back, travel, or balance transfer) and the card's rates, fees, rewards, and other features. For mortgages, we evaluate loan average rates and fees, loan types and products, online rate information, ease of application and other factors. The full judging methodologies will be published when winners are announced to the public on Jan. 8, 2024.
Please use the following: NerdWallet is on a mission to provide clarity for all of life’s financial decisions. Its website and app provide consumers with personalized, actionable insights so they can make money moves with confidence. Consumers have free access to NerdWallet's expert articles, comparison-shopping marketplace and personalized membership experience. For more information, visit nerdwallet.com.
Yes, of course! We'd love to see a mockup of your creative for approval. Please email [email protected].
Yes. Please send it to [email protected] and give us at least 48 hours to review.
Yes. Please email [email protected] to get access to your badge. When you have your creative ready, please send it to us for approval and allow 48 hours for a response.
If you mention NerdWallet in any way, whether using our badge or just using our name or logo, we ask that you send for approval.
*With a NerdWallet Best-Of Awards endorsement, those very interested in learning more about the product increased from 11% to 16%.
**With a NerdWallet Best-Of Awards endorsement, those very likely to apply for the product increased from 9% to 14%.
