Use NerdWallet’s trusted third-party endorsement to strengthen your brand’s credibility, stand out in a crowd, and convert customers. From video and billboards to email and social posts, anything is possible.

46% of consumers aware of the Best-Of Awards believe the program is “a trusted seal of approval.” Partners who use our endorsement are able to leverage our strong brand trust.

Source: March 2024 NerdWallet Brand Tracker

Interest in learning about a product increased by 45% when the product received a Best-Of Awards endorsement, meaning more ad clicks and website visits for your brand.*

Source: 2021 NerdWallet consumer survey

Likelihood to apply for a product increased by 55% when a product received a Best-Of Awards endorsement.**

Source: 2021 NerdWallet consumer survey

Consumers who are in-market or open to being in-market are more likely to apply for a product and learn more when a product has our Best-Of Awards badge.

Source: 2023 NerdWallet consumer study

46% of consumers aware of the Best-Of Awards believe the program is “a trusted seal of approval.” Partners who use our endorsement are able to leverage our strong brand trust.

Source: March 2024 NerdWallet Brand Tracker

Interest in learning about a product increased by 45% when the product received a Best-Of Awards endorsement, meaning more ad clicks and website visits for your brand.*

Source: 2021 NerdWallet consumer survey

Likelihood to apply for a product increased by 55% when a product received a Best-Of Awards endorsement.**

Source: 2021 NerdWallet consumer survey

Consumers who are in-market or open to being in-market are more likely to apply for a product and learn more when a product has our Best-Of Awards badge.

Source: 2023 NerdWallet consumer study

And you can, too. In 2024, we saw:

use our endorsement across paid media, social, landing pages, and CRM

featuring our endorsement — that’s a 65% increase from 2023

on the Best-Of Awards landing page

use our endorsement across paid media, social, landing pages, and CRM

featuring our endorsement — that’s a 65% increase from 2023

on the Best-Of Awards landing page

With awareness of the Best-Of Awards at an all-time high, there’s no better time to put your win to work. Get your badges, templates, and press release below — plus a guide full of tips and best practices.

When mentioning your award win in marketing materials, please be sure to use the full and exact name of your award as outlined below. In addition, please be mindful of trademark requirements.

When describing your win, please use:
[PRODUCT NAME], NerdWallet's 2025 winner for [AWARD].

Whenever you use NerdWallet’s logo or badge in your marketing materials, you must include this legal trademark line as close to the mention as possible:
“©2017-2025 and TM, NerdWallet, Inc. All Rights Reserved.”

Please send your final materials to [email protected] and allow 48 hours for a response. And remember — the fastest way to get your materials approved is to follow the guidelines above.