TD Ameritrade, the “official online broker” of the 2014 Winter Olympics, is rolling out an interesting ad campaign that does a good job making a connection between investing and athletic training. The New York Times wrote an article earlier today examining it – the commercials run almost as scrapbook chronicling the training leading up to an athlete’s success. The shorts begin with a snapshot from the athlete’s most achievement achievement and run in reverse chronology back to their childhood. So far, commercials have come out for three U.S. Olympic athletes:
Noelle Pikus Page (skeleton slider): http://www.youtube.com/watch?v=D2SD0kRi-aM
Luis Vito (snowboarder): http://www.youtube.com/watch?v=wCVMiUFZvIY&feature=youtu.be
J.R. Celski (speed skater): http://www.youtube.com/watch?v=y3B8PSaW9W0
These advertisements were put together by Goodby, Silversten & Partners, and draws parallels between long-term investing and athletic training. As part of this campaign, TD Ameritrade is also sending seven athletes ranging from age 14 to 21, to the Olympic games in February. None of these athletes are competing but are hopefuls for 2018. These up and comers will be mentored by current TD Ameritrade sponsored Olympic athletes. TD Ameritrade has also added a social component to this, setting up brokerage accounts for each of these athletes and adding $1 to a fund that will be split equally in their accounts each time a consumers uses the hashtag #itaddsup.