Chase’s 5% Bonus Categories, Q1 2024: Grocery Stores, Fitness and Self-Care

Reward yourself in the new year with these 5% bonus categories. Plus, if you’re not already a Chase Freedom Flex cardholder, don’t miss the showstopping grocery offer.
Jaime Hanson
By Jaime Hanson 
Edited by Erin Hurd

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As we turn the page to a new year in 2024, Chase is rewarding cardholders who resolve to renew their focus on health and wellness.

From Jan. 1 through March 31, 2024, Chase Freedom Flex℠ and legacy Chase Freedom® cardholders can earn 5% back on up to $1,500 in combined spending (1% thereafter) in three different categories:

  • Grocery stores.

  • Gym and fitness club memberships.

  • Self-care and spa services.

All other non-bonus-category spending earns 1% back. To be eligible, cardholders must activate the bonus categories online by March 14, 2024.

Chase’s 5% bonus category rewards can be earned retroactively. That means even if you wait until March 14 to activate, you’ll still earn 5% back on all eligible purchases made throughout the quarter.

It’s no surprise to see Chase bringing back grocery stores and fitness, which were fan-favorite bonus categories for this same time period in 2023. The spa services category, on the other hand, is a new addition, inviting cardholders to bring a whole new element to their 2024 self-care routine.

Chase Freedom® and Chase Freedom Flex℠ bonus rewards categories for 2024

Q1 (Jan. 1-March 31)

  • Grocery stores.

  • Fitness clubs and gym memberships.

  • Self-care and spa services.

Q2 (April 1-June 30)

  • Select hotel bookings.*

  • Restaurants.


Q3 (July 1-Sept. 30)

  • Gas stations and EV charging.

  • Select live entertainment.

  • Movie theaters.

Q4 (Oct. 1-Dec. 31)

  • TBD (In 2023: PayPal; wholesale clubs; select charities).

*Includes bookings made directly with the hotel and prepaid bookings through Chase's travel portal.

Stackable savings at select grocery stores

Do you love cooking at home during the quiet winter months? Or are you deep into meal prep for a healthy start to the new year? Stock up on nutritious foods with your eligible Chase card and earn 5% back.

This category applies to most major supermarkets and local grocery stores, but does come with some exclusions. Superstores like Target and Walmart, along with warehouse clubs like Costco and Sam’s Club, are excluded from the grocery category. Grocery delivery through Instacart is included, however, so you can make the most of this category without even leaving the house.

New Chase Freedom Flex℠ cardholders can earn up to 9% back

On top of the quarterly bonus category for groceries, new Chase Freedom Flex℠ cardholders who apply directly via Chase can earn 5% cash back at gas stations and grocery stores (excluding Target and Walmart) on up to $12,000 in spending in the first year.

🤓Nerdy Tip

Chase's introductory offer of 5% back on groceries on up to $12,000 in spending in the first year is only available if you apply directly through the Chase website. NerdWallet features a different offer.

For January to March 2024, that translates to an incredible 9% back on eligible grocery purchases. (Note: Though these offers do stack for new cardholders, you'll earn a total of 9% back, not 10%. That's because the quarterly bonus is 4% back, plus the baseline 1% back. New cardholders who apply through Chase will earn an extra 5% for the first year, plus an extra 4% for the Q1, for a total of 9% back.)

Bonus cash back on memberships at gyms and fitness clubs

Whether you’re lifting weights at your local gym, sweating it out in spin class at a national chain, or mastering yoga at a boutique studio, most merchants categorized as a gym or fitness club on your credit card statement should qualify.

Note, however, that private personal training and weight management counseling services are generally excluded from this category, as are at-home subscription fitness services like Peloton and Apple Fitness.

Relaxing rewards at the spa and salon

We all know the importance of eating healthy and exercising. With this first-time bonus category, though, Chase is making self-care in the new year look even better.

The opportunity for 5% cash back applies to services like massages, spa-based skin care treatments, manicures, tanning, and barber or salon services.

However, there are a few exceptions to the category. Skin care treatments provided by a medical professional don't qualify, for example. And if you visit a salon or spa located inside a hotel, those purchases will be charged to the hotel on your credit card statement, meaning they won't qualify for this bonus offer.

Chase Freedom Flex
NerdWallet rating 

Card details: Chase Freedom Flex℠

Annual fee: $0.

APR: 0% intro APR on purchases and Balance Transfers for 15 months, and then the ongoing APR of 20.49%-29.24%, Variable APR.


In addition to its quarterly calendar of rotating 5% bonus categories, the card offers:

  • 5% back on travel booked through Chase Ultimate Rewards®.

  • 3% back on dining, including takeout and delivery services.

  • 3% back on drugstore purchases.

  • 5% back on qualifying Lyft services purchased through the Lyft app (through March 31, 2025).

  • 1% back on all other purchases.

🤓Nerdy Tip

The Chase Freedom® card is no longer available to new applicants. However, existing users are still eligible to earn the 5% back in bonus categories after activation.

Information related to the Chase Freedom® credit card has been collected by NerdWallet and has not been reviewed or provided by the issuer of this card.

Chase Cards from our Partners
Chase Freedom Unlimited Credit Card

on Chase's website

Chase Freedom Unlimited®
NerdWallet Rating
Rewards rate


Enjoy 5% cash back on travel purchased through Chase Travel, 3% cash back on drugstore purchases and dining at restaurants, including takeout and eligible delivery service, and unlimited 1.5% cash back on all other purchases.


Intro offer

Up to $300

Earn an additional 1.5% cash back on everything you buy (on up to $20,000 spent in the first year) - worth up to $300 cash back!

Chase Sapphire Preferred Credit Card

on Chase's website

Chase Sapphire Preferred® Card
NerdWallet Rating
Rewards rate


5x on travel purchased through Chase Travel℠, 3x on dining, select streaming services and online groceries, 2x on all other travel purchases, 1x on all other purchases.


Intro offer


Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 when you redeem through Chase Travel℠.

Chase Freedom Flex

on Chase's website

Chase Freedom Flex℠
NerdWallet Rating
Rewards rate


Earn 5% cash back on up to $1,500 in combined purchases in bonus categories each quarter you activate. Earn 5% on Chase travel purchased through Ultimate Rewards®, 3% on dining and drugstores, and 1% on all other purchases.


Intro offer


Earn a $200 Bonus after you spend $500 on purchases in your first 3 months from account opening.

See more Chase cards

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