Do I Have to Pay Taxes on Game Show Winnings and Prizes?
The short answer: yes, even if it's not in cash. Here's more on how taxes work for game show winnings and prizes.
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Key takeaways
The IRS considers game show winnings to be part of your taxable income.
The larger the winnings, the more taxes you will potentially have to pay.
The value of noncash prizes is considered taxable income, too.
If you’ve ever dreamed of running the board on "Jeopardy," besting the bonus round on "Wheel of Fortune" or making it to the Showcase Showdown on "The Price is Right," make this part of your fantasy, too: taxes.
Are game show winnings and prizes taxable?
Yes. If you win money or prizes on a game show, the winnings are taxable. Merchandise you win is taxable, too.
If you win at least $600, you’ll probably get a 1099-MISC tax form from the entity that awarded the cash prize, and that entity will also send a copy to the IRS.
Keep in mind that even if you don’t get a 1099, you still have to report the value of your winnings when you file your annual tax return.
» Need to back up? How tax returns work
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What kind of tax will you have to pay on winnings?
How much tax you pay depends on where you live and how much you win. You’ll need to pay federal and state taxes on the winnings (unless you live in a state without income tax, in which case you'd just be subject to the federal portion).
What tax bracket will you be in after winning your money?
You might make considerably more than your normal annual salary in the year you win big, which could put you in a higher tax bracket.
Let’s say you win $250,000 as a single filer. Depending on your other taxable earnings, that prize could push part of your income into the 35% or even 37% tax bracket — the two highest. Higher tax brackets mean you're paying additional taxes on that prize.
» Want to dream big? Try our lottery tax calculator
What if you win something other than money?
Winning prizes on a game show is anything but free. Prizes have a monetary value.
For example, let’s say you win an all-expenses-paid trip to Mexico valued at $10,000. Prepare to report that $10,000 and pay taxes on it. The lesson: When you win prizes that are not actual money, it’s important to know exactly what their monetary values are.
If you win a noncash prize, you might end up owing more in taxes than you can afford. If you accept the prize and then can’t pay the taxes on it, you could face penalties. You may decide to sell the item in order to pay the taxes and then keep the rest of the money as profit. And while that’s possible, it’s not guaranteed.
Are game show winnings taxed differently than gambling winnings?
In some ways, they face similar fates: Both are income you must report to the IRS.
For the lottery or most casino gambling, however, you can deduct your losses — but there are stipulations. You can only deduct your losses if you actually end up winning, and your winnings must be more than your losses.
So if you spent $300 in lottery tickets and won $3,000, only $2,700 is taxable income. When you file your tax return, you’ll need to itemize (which means using Schedule A when you file your taxes), and you’ll need to be able to substantiate your gambling losses if you’re audited, which means keeping every lottery ticket and casino receipt.
Beginning in 2026, you can only deduct 90% of your losses.
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- State: $0 to $69 per state.
- Expert help or full service filing is available with an upgrade to Live packages for a fee.
How to keep your head above water after winning a game show prize
First and foremost, pay the applicable taxes on any prize you win. It may be a good idea to pay estimated taxes right away on what you win to avoid any possible penalties later.
Consider taking cash instead of an object. If you win a vacation valued at $15,000, for example, ask if you can just have the $15,000 instead. That’s because you could owe thousands in taxes, which is a lot of cash to come up with for a supposedly “free” vacation. You may be better off taking the money and then using it to pay for a smaller, more affordable trip
Know the exact value of your prize. The entity giving you the prize may slightly inflate the value to entice more people to compete or to create a larger tax deduction for itself. That $15,000 vacation may not really be that expensive. Contest the company’s valuation, if necessary.
Don’t be afraid to turn down a prize if it might become a tax burden. If you win a car that comes with a $5,000 tax bill, are you financially able to set aside that much cash for the taxes? Maybe you can sell it and come out ahead, but it’s important to be realistic and not let shiny objects blind you to tax consequences. You can always use cash prizes to cover the associated tax bill, but scrounging for cash to pay the taxes on objects or vacations may make them not worth the trouble.