Do I Have to Pay Taxes on Game Show Winnings and Prizes?

The short answer: yes, even if it's not in cash. And where you live has a lot to do with what you pay.
Tina Orem
By Tina Orem 
Edited by Chris Hutchison

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money.

Nerdy takeaways
  • The IRS considers game show winnings to be part of your taxable income.

  • If you win at least $600, expect a 1099-MISC tax form.

  • The larger the prize, the more taxes you will potentially have to pay.

  • Won a new car? That's taxable, too.


If you’ve ever dreamed of running the board on "Jeopardy," besting the bonus round on "Wheel of Fortune" or making it to the Showcase Showdown on "The Price is Right," make this part of your fantasy, too: taxes.

Are game show winnings and prizes taxable?

Yes. If you win money or prizes on a game show, the winnings are taxable.

  • If you win at least $600, you’ll probably get a 1099-MISC tax form from the entity that awarded the cash prize, and that entity will also send a copy to the IRS.

  • Even if you don’t get a 1099, you still have to report the value of your winnings.

  • Merchandise you win is taxable, too.

Track your finances
A NerdWallet account is the smartest way to track your savings, credit cards, and investments together in one place.

What kind of prize tax will you have to pay for winning a game show?

  • How much tax you pay depends on where you live and how much you win.

  • You’ll need to pay federal taxes on the winnings, but some states don’t have an income tax. If you live in one of those states, you may be in better shape.

What tax bracket will you be in after winning your money?

You might make considerably more than your normal annual salary in the year you win big. That could put you in a higher tax bracket.

Let’s say you win $250,000 in New York state, where you live. You could owe at least $60,000 in federal taxes and $22,050 in state taxes. Depending on your income, that $250,000 prize could also put you in the 35% or 37% tax bracket — the two highest. Higher tax brackets mean you're paying additional taxes on that prize.

» Wanna dream big? Try our lottery tax calculator

What if you win a vacation or a car or something else instead of money?

Winning prizes on a game show is anything but free. Prizes have a monetary value.

  • For example, let’s say you win an all-expenses-paid trip to Mexico valued at $10,000. Prepare to report that $10,000 and pay taxes on it. The lesson: When you win prizes that are not actual money, it’s important to know exactly what their monetary values are.

  • If you win a noncash prize, you might end up owing more in taxes than you can afford. This can become a real headache because if you accept the prize and then can’t pay the taxes on it, you could face serious penalties. You may decide to sell the item in order to pay the taxes and then keep the rest of the money as profit. And while that’s possible, it’s not guaranteed.

Are game show winnings taxed differently than gambling winnings?

In some ways, they face similar fates: Both are income you must report to the IRS.

For the lottery or most casino gambling, however, you can deduct your losses. Nice, right? Of course, there are stipulations. You can only deduct your losses if you actually end up winning, and your winnings must be more than your losses.

So if you spent $300 in lottery tickets and won $3,000, only $2,700 is taxable income. When you file your tax return, you’ll need to itemize (which means using Schedule A when you file your taxes), and you’ll need to be able to substantiate your gambling losses if you’re audited, which means keeping every lottery ticket and casino receipt.


Get ready for simple tax filing with a $50 flat fee for every scenario

Powered by

ColumnTax Logo

Don’t miss out during the 2024 tax season. Register for a NerdWallet account to gain access to a tax product powered by Column Tax for a flat rate of $50 in 2024, credit score tracking, personalized recommendations, timely alerts, and more.

for a NerdWallet account


How to keep your head above water after winning a game show prize

First and foremost, pay the applicable taxes on any prize you win. It may be a good idea to pay estimated taxes right away on what you win to avoid any possible penalties later.

  • Consider taking cash instead of an object. If you win a vacation valued at $15,000, for example, ask if you can just have the $15,000 instead. That’s because you could owe thousands in taxes, which is a lot of cash to come up with for a supposedly “free” vacation. You may be better off taking the money and then using it to pay for a smaller, more affordable trip.

  • Know the exact value of your prize. The entity giving you the prize may slightly inflate the value to entice more people to compete or to create a larger tax deduction for itself. That $15,000 vacation may not really be that expensive. Contest the company’s valuation, if necessary.

  • Don’t be afraid to turn down a prize if might become a tax burden. If you win a car that comes with a $5,000 tax bill, are you financially able to set aside that much cash for the taxes? Maybe you can sell it and come out ahead, but it’s important to be realistic and not let shiny objects blind you to tax consequences. You can always use cash prizes to cover the associated tax bill, but scrounging for cash to pay the taxes on objects or vacations may make them not worth the trouble.

Track your finances
A NerdWallet account is the smartest way to track your savings, credit cards, and investments together in one place.
Get more smart money moves – straight to your inbox
Sign up and we’ll send you Nerdy articles about the money topics that matter most to you along with other ways to help you get more from your money.