The Guide to Wine Loyalty Programs

You could earn rewards like food and wine pairings or overnight stays by spending at certain wineries.

Ramsey QubeinApr 16, 2021
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If you’re an experienced oenophile or simply in need of a tipple, there's no shortage of exceptional wine to sample at home, in a restaurant or at a vineyard. Even better, you can earn points and miles while you do it.

Many winemakers offer loyalty programs of their own to help you maximize value when buying that next bottle with your preferred points and miles earning credit card. You can double dip the rewards on these purchases by boosting your credit card loyalty program balance and taking advantage of wine label bonuses and experiences.

Some wine loyalty programs require members to buy at least a case of their wine per year, while others don’t have minimum purchases at all. Either way, it could be an entertaining way to try something new and be rewarded for doing so.

Here’s a look at some popular loyalty programs from winemakers.

Popular wine loyalty programs

Boisset Rewards

In this program that covers three California wineries, you'll earn 3 points per dollar spent in Boisset Rewards. Members can redeem points for a variety of experiences like food and wine pairings, overnight stays and even a blending session to see what it’s like to be your own winemaker. The program is free to join, and there are bonuses for additional activities like joining the paid wine club and referring members.

Redemption opportunities start at 5,500 points for a wine picnic for four people or a “Reserve Cave” tasting for two people. For between 35,000 and 150,000 points, members can enjoy a lavish overnight getaway.

Coppola Crush on You Rewards

Members of Francis Ford Coppola Winery’s Coppola Crush on You Rewards program earn 10 points per dollar spent at its affiliated wine clubs and wineries. Points can be redeemed for a wide variety of rewards, including recipe books, crockery and on-site experiences.

Domaine Serene Winery Membership Rewards

In Oregon’s beautiful Willamette Valley, Domaine Serene Winery runs a popular loyalty program with around 5,500 members. The program awards points to members for wine they purchase (either on-site or by mail order), which can then be redeemed for everything from branded gear — like coasters, blankets and jackets — to wine tastings and overnight accommodations on the estate. One of the top redemptions is a chateau stay in the Burgundy region of France.

The program is free to join. Depending on their membership level, members earn 3-5 points per dollar spent. Membership levels are based on how many cases you commit to buy annually, starting with 18 bottles per year for The Estates level and going up to 48 bottles per year for Gold Eagle status.

On the redemption side, it takes 1,000 points for a free tasting room guest pass, 10,000 points for a branded polo shirt and 15,000 points for a two-night stay for two in estate accommodations during winter months. The Burgundy chateau experience starts at 75,000 points. If you’re a wine connoisseur, the points can add up over the years.

Jordan Estate Rewards

This free loyalty program awards 3,000 points for signing up, plus 3 points per dollar spent on its products at either its Sonoma County winery or online. The program has different status levels, starting with Silver (achieved after spending $500) and going up to Platinum (after spending $5,000).

Points never expire, and members can combine points with other members to redeem for awards. Rewards options include wine, charcuterie, champagne and caviar tastings, lunch or dinner experiences, and overnight stays.

The program requires a co-pay (redemption fee) to redeem your points, but it’s still a great way to save money on activities you might have forked over cash for otherwise. The redemption fee drops the higher your elite status is in the program. Like great wine, the 3,000 points for signing up takes some of the edge off, too.

How to earn travel rewards for buying wine

Some credit card shopping portals feature wine superstores, which qualify for points and miles earnings. Don’t overlook the AmEx Offers or Chase Offers section of your associated credit cards, too. Many offer seasonal discounts or bonus points for purchasing wine.

If you’re flying Alaska Airlines, you can check a case of wine for free when flying from one of 30 cities as part of its Wine Flies Free program. The only caveat is that your Mileage Plan number must be in the reservation.

The bottom line

Wine loyalty programs allow you to earn rewards for purchases you're already making at wineries, and if you use the right credit card, you can double dip your award earnings.

It pays to compare prices when buying wine. If you can tack on some rewards in the process through a loyalty program, credit card bonus or shopping portal bonus, it’s certainly worth the effort.


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