Betterment vs. Wealthfront: 2025 Comparison
Betterment and Wealthfront both charge 0.25% for digital portfolio management. But Wealthfront also offers digital financial planning tools, while Betterment offers access to financial advisors for an upgraded fee.
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The robo-advisor industry was pioneered by Betterment and Wealthfront, and while the companies started out with very similar models, they’ve slowly made changes to differentiate themselves.
Betterment vs. Wealthfront: Which is right for you?
The biggest deciding factor between these two robo-advisors: If you want to work with a human, you’ll find that option only at Betterment, with a premium tier that charges more for access to a team of financial advisors. (Note: Betterment discontinued the ability to purchase a la carte financial planning sessions in 2024.) If you’re after only digital advice, Wealthfront’s financial planning tools are more robust, as are its tax optimization options.
Other considerations include the type of account you plan to open, investment portfolios and key features. Here’s a quick look at both services to help you choose the best match for your money.
Betterment is best for:
Hands-off investors.
Retirement investors.
Those who want automatic rebalancing.
Users who like goal-based tools.
Betterment at a glance
Reviewed: Oct. 2024
Period considered: Aug. - Oct. 2024
Account minimum | $0 ($10 to start investing). |
Account management fee | 0.25% annual fee on balances over $20,000 or if you set up recurring monthly deposits totaling $250 or more. Otherwise, $4 per month. |
Investment expense ratios | Expense ratios of 0.04% to 0.11% for Betterment Core Portfolio. |
Account fees (annual, transfer, closing) | $75 fee to transfer investments out of Betterment. No fee for cash withdrawals. |
Portfolio mix |
|
Socially responsible portfolio options | Three socially responsible investing portfolio options: Broad Impact, Climate Impact, and Social Impact. |
Accounts supported | Individual and joint taxable brokerage accounts. Roth, traditional, inherited, rollover and SEP IRAs. Trusts. Ability to link external accounts for better-informed advice (but not direct management). |
Tax strategy |
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Automatic rebalancing | Automatic rebalancing is included in the advisory fee at no additional cost. If a client’s portfolio deviates or drifts from its allocation, Betterment will rebalance the portfolio back to its target allocation in certain circumstances. Betterment also uses any cash flow, such as a dividend or deposit, to partially rebalance your portfolio. |
Human advisor option | Betterment Digital doesn't offer access to financial advisors and no longer offers an advice package for purchase. Betterment Premium includes access to a team of financial advisors. |
Savings account/cash management option | Cash Account** with no fees or minimum balance requirements, unlimited transfers and FDIC coverage of up to $2 million in individual accounts or up to $4 million in joint accounts at program banks. |
Customer support options (includes how easy it is to find key details on the website) | Phone support Monday-Friday 9 a.m.-6 p.m. Eastern time. Email support and questions also answered through social media. |
» Read our full review of Betterment
Nerdy Perspective
I love Wealthfront's automated bond portfolio. I looked at Betterment's emergency fund investment strategy, but I personally thought Wealthfront's bond portfolio was easier to understand. It's a reliable way to earn a decent rate without too much risk. Overall, I find Wealthfront easy to use, and it helps me see my overall goals. I don't need access to a financial advisor, which is another reason I chose Wealthfront over Betterment.
Wealthfront is best for
Hands-off investors.
Taxable accounts.
Free financial tools, even if you don't have a Wealthfront account.
529 college savings plan management.
Both DIY and automated investing.
Wealthfront at a glance
Reviewed: Oct. 2024
Period considered: Aug. - Oct. 2024
Account minimum | $500 for automated investment accounts; $1 for cash accounts and the stock investing account. Other minimums may apply. |
Account management fee | 0.25% for automated investing. No management fee or commissions for the stock investing account. S&P 500 Direct Portfolio fee is 0.09% instead of 0.25%. |
Investment expense ratios | ETF expense ratios average 0.08%. |
Account fees (annual, transfer, closing) | None. |
Portfolio mix | Automated investment portfolios:
S&P 500 Direct Portfolio:
Bonds:
Wealthfront stock investing account:
|
Socially responsible portfolio options | Automated investing clients can choose to invest in Wealthfront’s SRI portfolio or customize any other Wealthfront portfolio to include socially responsible options for no additional fee. |
Accounts supported |
Note: Investing in individual stocks is only available through individual taxable accounts. |
Tax strategy |
|
Automatic rebalancing | Free on all accounts. |
Human advisor option | None. |
Savings account/cash management account | The Wealthfront Cash Account is a high-yield cash management account. It offers a competitive yield through Wealthfront partner banks and is covered up to $8 million in FDIC insurance. |
Customer support options (rating includes how easy it is to find key details on the website) | Phone support Monday through Friday 8 a.m. to 5 p.m. Pacific. All emails are responded to within one business day. |
» Read our full review of Wealthfront
How do we review robo-advisors?
NerdWallet’s comprehensive review process evaluates and ranks the largest U.S. robo-advisors. Our aim is to provide an independent assessment of providers to help arm you with information to make sound, informed judgements on which ones will best meet your needs. Our highest priority is maintaining editorial integrity.
We collect data directly from providers through detailed questionnaires, and conduct first-hand testing and observation through provider demonstrations. The questionnaire answers, combined with demonstrations, interviews of personnel at the providers and our specialists’ hands-on research, fuel our proprietary assessment process that scores each provider’s performance across 16 factors. The final output produces star ratings from poor (one star) to excellent (five stars).
For more details about the categories considered when rating robo-advisors and our process, read our full methodology.
