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Betterment vs. Wealthfront: Which Is Right for You?

Jan. 8, 2021
Many or all of the products featured here are from our partners who compensate us. This may influence which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own.

Comparison: Betterment vs. Wealthfront

The robo-advisor industry was pioneered by Betterment and Wealthfront, and while the companies started out with very similar models, they’ve slowly made changes to differentiate themselves.

The biggest deciding factor at this point: If you want to work with a human, you’ll find that option only at Betterment. If you’re after only digital advice, Wealthfront’s offering may be more robust.

Other considerations include the type of account you plan to open, investment portfolios and key features. Here’s a quick look at both services to help you choose the best match for your money.

Betterment is best for:

  • Hands-off investors.
  • Retirement investors.
  • Users with low balances.
  • Those who want automatic rebalancing.
  • Users who like goal-based tools.

Read our full review of Betterment.

Betterment at a glance



Wealthfront is best for:

  • Hands-off investors.
  • Taxable accounts.
  • Free financial tools, even if you don’t have a Wealthfront account.
  • 529 college savings plan management.

Read our full review of Wealthfront.

Wealthfront at a glance


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