universal image alt

Make the most of your Best-Of Awards win

Use NerdWallet’s trusted third-party endorsement to strengthen your brand’s credibility, stand out in a crowd, and convert customers. From video and billboards to email and social posts, anything is possible.

The benefits of using our Best-Of Awards badge

47% of consumers aware of the Best-Of Awards believe the program is “a trusted seal of approval.” Partners who use our endorsement are able to leverage our strong brand trust.

Source: July 2023 NerdWallet Brand Tracker

Interest in learning about a product increased by 45% when the product received a Best-Of Awards endorsement, meaning more ad clicks and website visits for your brand.*

Source: 2021 NerdWallet consumer survey

Likelihood to apply for a product increased by 55% when a product received a Best-Of Awards endorsement.**

Source: 2021 NerdWallet consumer survey

Consumers who are in-market or open to being in-market are more likely to apply for a product and learn more when a product has our Best-Of Awards badge.

Source: 2023 NerdWallet consumer study

Where to showcase your Best-Of Award

We’ve seen brands use their winner status in all kinds of creative ways to grab attention. Here are some of our favorites.

TV

Social

Paid media

Announce your win in three easy steps

Step 1

Agree to our Terms of Use

By downloading a badge or other Awards asset, you are agreeing to our Terms of Use.

Step 2

Use approved language and trademarks

When mentioning your award win in marketing materials, please be sure to use the full and exact name of your award as outlined below. In addition, please be mindful of trademark requirements.

Language and trademark specifics

When describing your win, please use:
[PRODUCT NAME], NerdWallet's 2024 winner for [AWARD].

Whenever you use NerdWallet’s logo or badge in your marketing materials, you must include this legal trademark line as close to the mention as possible:
“©2017-2024 and TM, NerdWallet, Inc. All Rights Reserved.”

Step 3

Send us your materials for review

Please send your final materials to [email protected] and allow 48 hours for a response. And remember — the fastest way to get your materials approved is to follow the guidelines above.

Create a whole campaign around your Best-Of Award

With awareness of the Best-Of Awards at an all-time high, there’s no better time to put your win to work across multiple marketing channels. Use our helpful guide to get started.

Frequently asked questions

*With a NerdWallet Best-Of Awards endorsement, those very interested in learning more about the product increased from 11% to 16%.
**With a NerdWallet Best-Of Awards endorsement, those very likely to apply for the product increased from 9% to 14%.

NerdWallet Home Page
Finance Smarter

Disclaimer: NerdWallet strives to keep its information accurate and up to date. This information may be different than what you see when you visit a financial institution, service provider or specific product's site. All financial products, shopping products and services are presented without warranty. When evaluating offers, please review the financial institution's Terms and Conditions. Pre-qualified offers are not binding. If you find discrepancies with your credit score or information from your credit report, please contact TransUnion® directly.

NerdUp by NerdWallet credit card: NerdWallet is not a bank. Bank services provided by Evolve Bank & Trust, member FDIC. The NerdUp by NerdWallet Credit Card is issued by Evolve Bank & Trust pursuant to a license from MasterCard International Inc.

Impact on your credit may vary, as credit scores are independently determined by credit bureaus based on a number of factors including the financial decisions you make with other financial services organizations.

NerdWallet Compare, Inc. NMLS ID# 1617539

NMLS Consumer Access | Licenses and Disclosures

California: California Finance Lender loans arranged pursuant to Department of Financial Protection and Innovation Finance Lenders License #60DBO-74812

Insurance Services offered through NerdWallet Insurance Services, Inc. (CA resident license no.OK92033)   Insurance Licenses

NerdWallet has engaged Atomic Invest LLC (“Atomic”), an SEC-registered investment adviser, to bring you the opportunity to open an investment advisory account with Atomic. NerdWallet receives compensation of 0% to 0.85% of assets under management annualized, payable monthly, for each referred client who opens an Atomic account and a percentage of free cash interest earned by clients, which creates a conflict of interest.

Brokerage services for Atomic are provided by Atomic Brokerage LLC, a registered broker-dealer and member of FINRA and SIPC and an affiliate of Atomic, which creates a conflict of interest. For more details about Atomic, please see the Form CRS, Form ADV Part 2A and Privacy Policy. For more details about Atomic Brokerage, please see the Form CRS, the Atomic Brokerage General Disclosures. You can check the background of Atomic Brokerage on FINRA’s BrokerCheck.

Neither Atomic Invest nor Atomic Brokerage, nor any of their affiliates is a bank. Investments in securities are Not FDIC insured, Not Bank Guaranteed, and May Lose Value. Investing involves risk, including the possible loss of principal. Before investing, consider your investment objectives and the fees and expenses charged.

NerdWallet™ | 4150 N Drinkwater Blvd, Suite 200, Scottsdale, AZ 85251

© 2025 NerdWallet, Inc.
All Rights Reserved.