The full color logo is our primary logo and should be used whenever possible. It is only to be placed on the approved light gray (#f6f7f8) or white background.
Howdy, partner! Here you'll find some guidelines to help you use our brand assets correctly — including our logo, colors and more. By downloading these assets, you're agreeing to our terms of service for the use of these designs.
The full color logo is our primary logo and should be used whenever possible. It is only to be placed on the approved light gray (#f6f7f8) or white background.
Select the version that works best in each layout, while respecting the clearspace and smallest file size specified below.
The N may be used by itself in circumstances where it appears within close proximity to “NerdWallet” (such as on a social media profile).
The black/white logo are only to be used in the special circumstances specified below. These versions should only be used when it's not possible to use the primary or grayscale logos (e.g. a single color PMS printed piece) when a single color version is requested (example below).
In order to preserve the integrity of the logo, it is important that no other logos, type or other graphic elements infringe on its space.
The minimum clearspace around the vertical logo is equivalent to the width of the vertical stems in the N letterform.
The minimum clearspace around the horizontal logo is equivalent to 1.5x the width of the vertical stems in the N letterform.
To preserve legibility, the logo should never be printed smaller than the following specifications.
Print: no smaller than .75" wide. Screen: no smaller than 50px wide.
Print: no smaller than 1.25" wide. Screen: no smaller than 90px wide.
The placement of logos communicate brand dominance. The dominant brand is always on the left or on top, subordinate/partner logo is always on the right or on the bottom. Maintain the proper clear space around each logo.
Don't use the Nerdwallet logotype on its own
Don't recolor the logo
Don't outline the logo
Don't apply any effects to the logo
Don't make a pattern or texture out of the logos
Don't change the configuration of the logo elements
Don't place the logo on any background other than the approved gray (#f6f7f8) or white
Don't alter the clearspace between the N and the wordmark
Don't skew the perspective of the logo
A consistent, well-defined voice will help people understand what makes us special. It's how we convey our personality, values and mission. As part of our brand expression, our verbal identity is a crucial part of who we are and how we connect with people.
Our tone should change often. Tone is an adaptive reflection of feelings. Think of it in terms of your own voice and tone: You only have one voice, but vary your tone based on who you’re talking to: friends, family, employers, clients.