Howdy! Looking to use our NerdWallet logo or quote an article or review in your brand's marketing? Great!
Clearspace is the specific amount of space that a logo must have on all sides, no matter where it is used. The reason for clearspace is to ensure that a logo maximizes visibility and impact. Our logo must have clearspace that is the size of the N mark at usage size. For partner marketing and locking up with another brand logo, the clearspace must be 2x the N mark. If using the vertical logo, the logomark at size should be the measurement.
We work with many different vendors across a variety of collateral. We should always use our primary logo when locking up with partner logos, but there will be instances when the secondary logo best fits the layout. The placement of logos communicate brand hierarchy. The primary brand is always on the left or on top, and the secondary brand is always on the right or on the bottom. Maintain the proper clearspace around each logo. Ensure the NW and partner logos have balanced, equal visual weights – this includes avoiding stacking logos when possible as this can imply superiority in hierarchy.
DO use the primary logo with appropriate clearspace when showing partnerships.
DON'T use the secondary vertical logo in instances where the horizontal logo will fit into the composition.
DO stack logos with appropriate clearspace when size constraints require so.
DON'T place our logo too close to the partner’s logo. This impacts legibility and recognition for both brands, and creates a cramped composition.
We’ve seen partners use the NerdWallet logo in all sorts of creative ways. See some mockup inspiration below.