How Much Rent Can I Afford?

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The 30% rule

50/30/20 approach to budgeting for rent
- $2,000 for needs, such as rent, utilities, groceries, insurance and minimum debt payments.
- $1,200 for wants, such as shopping, dining out and entertainment.
- $800 for savings, such as building up your emergency fund or saving for a child's education, and additional debt payments.
What other costs should I consider?
What if my rent exceeds these guidelines?
- You’re in an unstable living situation. It may sometimes be necessary to spend more on rent (if you have the means) if your current living situation is unsafe or otherwise unstable.
- You have to move for work. You may need to spend more on rent if you have to relocate to be closer to work, or if you’re moving somewhere for a change of pace that will help improve your quality of life.
How to cut costs to make rent more affordable
- Negotiate your bills: Heat, water and electricity are necessities, but streaming services, for example, fall squarely in the “wants” category. Try negotiating with your service providers to get a better deal on your internet, cable and cell phone plans. (This script may help you cut your cell phone bill.)
- Spend less on groceries: Get in the habit of using coupons and planning your meals to maximize your grocery budget. A grocery list app can keep you on track in the store, and switching to store brands or shopping at discounted grocers, like Aldi or Grocery Outlet, can help widen your monthly margin.
- Split costs with a roommate: Living solo means shouldering the burden of rent and utilities on your own. Instead, find a roommate and split the cost of renting a two-bedroom or even a house. Need a more affordable option? Consider renting a room in a house.
- Take advantage of move-in deals: Sometimes landlords or rental agencies offer special promotions to entice new potential tenants. You may be able to get a discount on the first month’s rent or bypass some of the deposit requirements. You may also be able to negotiate a better rent price if you offer to sign a longer lease — just read the fine print about what it costs to break your lease, just in case you need that option down the road..
- Shop around for car Insurance: Look for ways to save on car insurance, including getting a car that’s cheap to insure. If you’re a good driver, many carriers offer safe driver discounts to help you save even more.
Article sources
- 1. Apartment List. Apartment List National Rent Report. Accessed Aug 19, 2025.