How to Buy Netflix Stock

In a few simple steps, you can be an entertainment-industry investor. But do your homework before you buy Netflix stock.

Andrea CoombesOctober 6, 2020
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If you’ve ever binge-watched “Stranger Things” or “Orange Is the New Black,” you know how powerful Netflix’s programming can be. But does Netflix's stock have the power to multiply your money?

No doubt people who invested in Netflix years ago aren’t sorry they did. The company started trading publicly at about $1.20 a share in 2002. Netflix's stock price is currently hovering in the $300 range.

Does this growth — and the fact that you spend your weekends with Netflix — mean you should buy Netflix stock? Take the following steps to find out:

1. Do a little Netflix research

In a sector as fast-moving as the online entertainment industry — hello, YouTube TV! — it’s hard to know what new technology or product is just around the corner or which company might start producing popular original content, just like Netflix did.

That means doing your research to make sure you understand the risks — from competing technologies, programming and more — so you can prepare yourself for potential bumps in the road. Read Netflix’s recent earnings reports. Find out what analysts have to say about the company and the industry. For more tips, see our guide on how to research stocks.

Researching a company can help you see the risks — and it can highlight the potential rewards. If, after doing your research, you decide Netflix is a stock you want to keep playing, then read on.

2. Consider Netflix in the context of your investment plan

Even if a company’s financials are stellar and its share price has nowhere to go but up, that doesn’t necessarily mean the stock is a good fit for you.

For example, maybe you’ve already got a big chunk of your investment money in high-growth (and potentially high-risk) technology stocks. You might not want to add more money in this sector.

Or, maybe the money you can afford to lose is already tied up elsewhere. You don’t want to put Junior’s entire college fund into one technology stock.

Another consideration is your time frame. Are you going to need this money in five years or less? If so, it probably shouldn’t go into the stock market because you don’t have enough time to sit out a market crash.

The best way to make a smart investment decision is to have a clear sense of your financial goals for this money, and a sense of how diversified (or not) your overall investments are.

If you know that you’ve got at least five years to let this money ride and that investing in Netflix fits your overall financial plan, then read on.

» View our list: The best-performing stocks

3. Open a brokerage account

If you have a brokerage account, then skip ahead to No. 4. If you don’t have an account, it’s easy to open one. You want to find a low-cost broker that offers the types of investments you’re interested in. Here’s our guide to opening a brokerage account.

And if you want help finding the best broker for your situation, see our best brokers for stock trading or check out some of the top picks from that analysis below.

You Invest by J.P.Morgan
NerdWallet rating 
Read review

Fees and minimums:

  • $0 trade fees. $0 annual or inactivity fees.

  • No account minimum.


  • Up to $725 cash bonus when you open and fund a new account with $25,000 or more in new money.

Interactive Brokers IBKR Lite
NerdWallet rating 

on Interactive Brokers's website

Fees and minimums:

  • $0 trade fees. $0 annual or inactivity fees.

  • No account minimum.


  • None.

OK, once your account is open, now’s the time to buy.

4. Get out the popcorn and buy Netflix stock

You’re almost done! The final two questions: How many shares do you want to buy? What type of order do you want to use?

  • For the “how many shares?” question: You can buy individual shares of Netflix at any online broker. But if the sticker price is too high for you, keep in mind that some specialty brokers will let you dip your toes by buying a fraction of a share — one example is investment app Stash.

  • For the “what type of order?” question: Two of the most common types are “market” orders and “limit” orders. With a market order, you’re telling the brokerage to buy the stock as soon as possible. The final price might be slightly higher or lower than the price you see when you place the order. A limit order tells your broker that you only want to buy the stock at a specific price, with the caveat that, if the stock isn’t available at that price, your order won’t go through.

Got more questions? Check out our guide on how to buy stocks.

5. Stay through the credits

Once you’ve invested your money, you’re pretty much done. Of course, you want to keep watching your investments. At some point, you might find it’s time to sell. Fingers crossed, you have an ending that's more “Love Actually,” less “Black Mirror.”

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