Lisa A. Anthony is a writer on NerdWallet’s small-business team, primarily covering payroll software and payment processing. She has over 20 years of diverse experience in finance, lending and personal taxes. Prior to becoming a writer, Lisa worked as a loan officer, business analyst and freelance marketing consultant. Over the years she has had the opportunity to interact directly with consumers to conduct product research, gather insights and evaluate user experiences. She is based in San Diego.
- Education: B.A. in business administration from Chadron State College
- Previous experience: Writer at Intuit Turbo Tax, Loan officer at Bank of America, Business analyst at Wells Fargo Bank
Lisa has also nerded out in...
Nasdaq, Entrepreneur, Yahoo
The latest from Lisa
How to Price a Product
Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals.
How to Market a Product
Creating marketing messages designed for your target audience and sending them through the appropriate marketing channels are two critical steps in promoting a product.
What Is Online Marketing? Strategy and Tips
A small business’s online marketing strategy may include email, digital ads, social media, website content and online influencers.
What Is Local Marketing? Strategy and Tips
Business listings, email campaigns, direct mail and involvement in community events are some marketing strategies a business can use to attract local customers.
Best SMS Marketing Software for Small Businesses
Text messaging is a fast and easy way for small businesses to connect with their customer base and share links to products, promotions and upcoming events.
Best Marketing Software and Services for Small Businesses
Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness and sales.
What Is CRM?
CRM can help a business build strong customer relationships and support its efforts to convert leads from prospects to purchasers.
Best Email Marketing Software for Small Businesses
Email marketing software can make building relationships with existing customers easier and expand the number of potential customers in your contact database.
Best CRM Software for Small Businesses
CRM software stores your contact database, but it also has tools to help manage your sales pipeline, develop email campaigns and monitor the success of marketing efforts.
The Ultimate Guide to Small-Business Marketing
Small-business marketing plans typically include a website, social media and email campaigns, but can also involve traditional and experiential marketing strategies.
Best Credit Card Readers for Small Businesses
Based on style, hardware costs and transaction fees, these top readers may be right for your business and budget.
Strategies Small Businesses Can Use to Retain Employees
Competitive compensation, professional development opportunities and flexible schedules are some of the tactics small businesses can use to keep their employees.
Accion Business Loans: 2023 Review
Accion loans can help borrowers who haven’t secured traditional financing, but loans aren’t available in every state.
Square Business Loans: 2023 Review
Square loans are repaid using a percentage of your daily sales rather than a fixed repayment amount.