Lisa A. Anthony is a writer on NerdWallet’s small-business team, primarily covering payroll software and payment processing. She has over 20 years of diverse experience in finance, lending and personal taxes. Prior to becoming a writer, Lisa worked as a loan officer, business analyst and freelance marketing consultant. Over the years she has had the opportunity to interact directly with consumers to conduct product research, gather insights and evaluate user experiences. She is based in San Diego.
- Education: B.A. in business administration from Chadron State College
- Previous experience: Writer at Intuit Turbo Tax, Loan officer at Bank of America, Business analyst at Wells Fargo Bank
Lisa has also nerded out in...
Nasdaq, Entrepreneur, Yahoo
The latest from Lisa
Best Digital Marketing Software for Small Businesses
Digital marketing software can make it easier for small businesses to engage their target audience through email, social media and other digital marketing channels.
14 Digital Marketing Tips for Small Businesses
There are a number of ways you can build up your business's digital presence and make it easier for customers to find your website and storefront.
What Is Influencer Marketing? Strategy and Mistakes to Avoid
Influencer marketing can raise brand awareness and increase sales, but it involves research and planning to be an effective marketing channel for small businesses.
What Is B2B Marketing? Strategy, Tactics and Tips
Even though the customer in B2B marketing is a business, your marketing strategy will still be designed to get the attention of the people who make purchases for the organization.
Best Content Marketing Software for Small Businesses
The best content marketing software has features that can save you time and effort when you need to create, share and optimize content for your target audience.
Guide to Content Marketing for Small Businesses
Content marketing materials play a major role in the development of brand awareness and can be shared through email marketing and social media platforms.
Social Media Marketing: What It Is, How It Works
Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience.
28 Best Marketing Tools for Small Businesses
These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts.
Can Your Small-Business Idea Actually Make Money?
Before leaving the 9-to-5 for a life as a small-business owner, you need to know if your business idea is a moneymaker or a money pit.
What Is Email Marketing? Strategy and Tips
Email marketing can be a highly effective way for small businesses to develop leads, retain existing customers and increase sales.
20 Free Marketing Ideas for Small Businesses
These free and low-cost marketing tactics can help small businesses engage new customers and retain their existing customer base when operating on a shoestring budget.
What Is Digital Marketing for Small Business?
Digital marketing is not limited to online marketing methods but includes TV and radio ads, text messaging and digital displays of all types and sizes.
How to Price a Product
Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals.