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Redesign Brings Citi Simplicity Full Circle

Aug. 8, 2018
Balance Transfer Credit Cards, Credit Cards, Promos
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Citi is giving one of its best cards a new look, and the watchword is, well, simplicity.

The Citi Simplicity® Card - No Late Fees Ever boasts a subdued redesign employing the circular motif seen on most of Citi’s other bank-branded cards. The previous design could have variously been described as a lightning strike, a neon sign or perhaps a corner snipped off a psychedelic topographical map.

The new design will go live on July 27, Citi says.

What hasn’t changed about the card is its industry-leading introductory 0% APR period, which has long made it one of NerdWallet’s favorite balance-transfer credit cards. It gives you an APR of 0% Intro APR on Balance Transfers and Purchases for 21 months. After that, the variable APR will be 14.99% – 24.99% based on your creditworthiness. (Editor’s note: The APR changed in January 2017. It’s now 0% on Purchases and Balance Transfers for 18 months, and then the ongoing APR of 15.74% - 25.74% Variable APR.) It has a balance-transfer fee of 5% of the amount transferred or $5, whichever is greater. The annual fee is $0.

Although you should always aim to pay your credit card bill on time, the forgetful among us will appreciate that this card is one of the most forgiving around. It charges no late fees and imposes no penalty APRs. You also can choose your own due date, which might make it a little easier to remember to pay on time.

Compare the new design to some of Citi’s other cards, and you’ll probably sense a theme:

Citi® Double Cash Card – 18 month BT offer Citi ThankYou® Preferred Card
Citi ThankYou® Premier Card


Paul Soucy is an editor at NerdWallet, a personal finance website. Email: Twitter: @paulsoucy.