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Ladder Insurance Review 2018

Feb. 6, 2018
Insurance, Life Insurance
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At a glance

  • Offers term life insurance in most states to people ages 20 to 60
  • Customers apply for and manage policies directly online; there are no commissioned sales agents
  • Life insurance medical exams aren’t required for everyone; coverage can begin within minutes after applying


Ladder is an insurance startup offering term life insurance to people ages 20 to 60. The company launched in California in January 2017 and expanded to most other states by the end of the year. In 2018 it announced a partnership with personal finance company SoFi to provide quotes to its users.

Ladder promotes a streamlined experience, with policies sold and managed online without the use of agents, and instant coverage decisions that allow customers to get insured minutes after applying.   

Ladder lets customers decrease their coverage amount when their needs change. (You can also apply for more coverage as needed.)

Ladder life insurance coverage information

Products offeredTerm life insurance
Term options10, 15, 20, 25 or 30 years
Age availability20 to 60, as of nearest birthday when applying
Medical exam required?Varies by applicant
Can be rejected?Yes
Available inAll states except New York

Financial strength

Ladder has partnered with Fidelity Security Life Insurance Co., which has an A- (Excellent) score from ratings agency A.M. Best.

Financial strength is important because it indicates how likely is is that a claim will be paid. It’s especially important when choosing a life insurance company because claims might not be made until decades after a policy is purchased.