The bottom line: Fidelity Go is a strong, low-cost choice for investors who want an all-digital robo-advisor.
No promotion available at this time
Pros & Cons
Integration with other Fidelity accounts.
Human portfolio oversight.
No tax optimization assistance.
Compare to Other Advisors
Up to 1 year
of free management with a qualifying deposit
amount of assets managed for free
Up to $750
cash bonus with qualifying deposit
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Fidelity Go, the robo-advisor from online broker Fidelity Investments, brings a different pricing model to the market, charging an all-in fee of just 0.35% with no added investment expenses. The service has a $0 minimum for opening an account, but requires $10 to begin investing.
Fidelity Go uses index funds, primarily its own, to build portfolios that a human investment management team monitors and rebalances. Investors are not charged expense ratios by those funds.
Fidelity Go is best for:
Current Fidelity customers.
Low-cost investment management.
Fidelity Go at a glance
$0 to open, $10 to start investing
Account management fee
0.35%, including investment expenses
Investment expense ratios
Included in management fee
Account fees (annual, transfer, closing)
Portfolios are built from more than 10 funds that cover six asset classes, primarily Fidelity Flex index funds.
• Individual and joint non-retirement accounts • Roth, traditional and rollover IRAs
No tax-loss harvesting
Free on all accounts; rebalancing is done by investment managers as needed rather than automatically
Human advisor option
Clients have access to Fidelity's full suite of investment and retirement planning tools.
Bank account/cash management account option
Fidelity Investments offers a cash management account that currently pays less than 1% for balances under $100,000.
Customer support options (includes website transparency)
Phone support 24/7; live chat Monday - Friday, 8 a.m. to 6 p.m. Eastern
Where Fidelity Go shines
Low cost: Fidelity Go charges a 0.35% management fee, with no additional investment expenses. Portfolios primarily use Fidelity Flex funds.
This means Fidelity is one of the only online advisors to offer its service for an all-in fee. You know exactly what you’re paying when you sign up for this service — and in many cases, the cost is lower than you'd pay at other robo-advisors when you consider both management fees and fund expenses.
Fidelity integration: Fidelity Go customers are integrated in the company's existing retail managed business. Customers who already have an IRA or taxable account with Fidelity can easily take advantage of the company's robo offering. Fidelity Go is not available for 401(k)s held at the company, though you can roll over your old 401(k) into a Fidelity Go account.
Online advisory clients also get access to Fidelity’s financial planning tools and apps, as well as the company’s customer support and educational resources, both of which are strong. And investors can fund their accounts with the 2% cash-back rewards earned from the Fidelity Rewards Visa Signature card.
Human management: It’s common among broker-launched online advisors to pair computer algorithms with dedicated financial advisors. Fidelity Go takes a different approach: The day‐to‐day investment and trading decisions for portfolios are handled by a team of humans from Strategic Advisors, a registered investment advisor and Fidelity company. The advisors also rebalance portfolios when a customer’s portfolio moves outside of the asset allocation or risk tolerance preferences they specified.
Like other advisors, Fidelity Go uses a questionnaire — designed to gauge your risk tolerance and financial goals — and computer algorithms to match investors to a portfolio. We especially like that without signing up or sharing any personal information, users can take that questionnaire and view a portfolio recommendation and sample investments.
Account minimum: Fidelity requires no minimum deposit to open an account, though you must have at least $10 in your account to begin investing.
High interest rate on cash: Idle cash in Fidelity Go portfolios is automatically swept into the Fidelity Government Cash Reserves fund, which pays an interest rate upward of 1%.
Where Fidelity Go falls short
Tax strategy: The company does not offer tax-loss harvesting, one of the features that makes robo-advisors stand out for taxable accounts. Fidelity does use tax-advantaged municipal bond funds in taxable accounts, which can help minimize your taxes.
Cash funding only: The company doesn't allow transfers of securities in kind, even by existing Fidelity customers who already hold the funds used in Fidelity Go’s portfolios. You must sell all securities before enrolling in the service.
Is Fidelity Go right for you?
If you’ve been wanting to test the robo-advisor waters but you feel more comfortable with an established broker, Fidelity Go has a lot to offer. The fees are competitive, and the portfolios are well-diversified and closely monitored by real live humans. There’s also a low account minimum to help you get in the door, especially compared with other broker-owned online advisors.
Investors with taxable accounts, however, will miss the tax-loss harvesting offered by other robo-advisors. Also, we wish Fidelity Go would make it easier to transfer securities — or at least facilitate the sale of them before transfer, as E-Trade Core Portfolios does — from existing Fidelity accounts.
Anna-Louise Jackson contributed to this review.