The bottom line:
Pros & Cons
- Offers access to early-stage startups
- Easy, clean interface
- Approachable way to learn about private equity
- Available to international investors
- Somewhat limited investment selection
- Limited historical data on potential investments
- High risk
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Billed as Kickstarter for investing, Wefunder brings private equity investment to the masses. Investors can peruse startups, dig into performance, scroll an Instagram-esque news feed for updates from startup founders, and more. But unlike Kickstarter, investors have the chance to see a return on their investment, either through repaid debt, equity, dividends or other investment structures. However, as in traditional private equity, investors should plan to invest for the long-term — at least five years, possibly even 10 or more.
The platform — as it exists today — dates to 2016, when the Securities and Exchange Commission passed its Regulation Crowdfunding law allowing eligible small, private companies to sell securities via crowdfunding. Since then, the platform has helped startups raise over $650 million purely through crowdfunding.
Wefunder says that as of 2023, it is the market leader among Regulation Crowdfunding platforms. But Wefunder aims to be about more than just returns. In the company’s words, it is inviting investors to “join the movement to fix capitalism” by letting anyone invest small amounts (over $100) in early-stage startups that may otherwise never receive funding.
Wefunder is best for:
Investors looking for local investment opportunities.
Investors who want to invest in startups but have limited capital.
Investors with a very long time horizon.
Wefunder at a glance
There is no minimum to sign up for the platform. Wefunder does not hold your investment or offer investment accounts, so there's no account minimum to maintain.
$100, though individual startups can set their own investment minimums.
2% of initial investment for Regulation Crowdfunding (3.5% if using a credit card) with a minimum of $8.
Number of companies to invest in
149 (as of September 2023)
Wefunder features you should know
Payment: You can purchase investments on Wefunder by depositing money into your Wefunder Cash account, where it is stored in FDIC-insured accounts at partner banks. You can also pay by bank transfer, check, wire transfer or credit card (although it’s worth noting that the fees for credit cards, Apple Pay and Google Pay are more than twice as high as those for other payment methods).
Lead Investors: On Wefunder, Lead Investors are individuals who have vetted startups looking for funding and have made an investment based on the startup’s terms. They have an active role in helping the startup grow, offering advice, connections and mentorship.
Lead Investors earn a share of the startup’s profits, and are therefore incentivized to see it grow and prosper.
As such, investors on the platform can look to Lead Investors to see where they’re investing, how much they’re investing and why they want to invest in specific companies. This is all highly visible for companies with Lead Investors, although there’s no guarantee every company will have a Lead Investor.
Various investment structures: While Regulation Crowdfunding is what this review focuses on, Wefunder also provides access to other types of investments, mostly grouped by the limitations financial authorities like the SEC and European Commission place on investors. These distinctions are based on the fundraising structure the startup is using.
Regulation D offerings, for example, are only available to accredited investors, and have no restrictions on how much can be invested. Regulation A offerings are open to nonaccredited investors, but in many cases they can only invest up to 10% of their income or net worth per year (whichever is greater).
Regulation on European Crowdfunding Service Providers (ECSP) offerings are only available to non-US investors.
Diverse investment opportunities: One of the positives about Wefunder is the huge variety of investment options. You can search the database by category (everything from alcohol to infrastructure), whether the business is local, the type of investment you’re looking for (debt or equity) and more. The screening function also lets you filter companies by revenue, fundraising type (debt or equity), female or minority founders, how many people have already invested and similar criteria.
Referral program: Wefunder runs a referral program that pays investors between $1,000 and $10,000 if a company they invite launches a campaign on the site, depending on the quality of the referral.
Social platform: Investors have access to a feed of photos and updates from participating startups, and you can get in touch directly with all the companies vying for your dollar. This is an opportunity to learn about early-stage investing and the different types of investment structures available.
You’ll also create a profile based on personality traits, what you’re interested in and your financial information to help you understand which investments might be best for you. (It’s worth noting that Wefunder explicitly states it never endorses any of the companies on its platform.)
Investment portfolio: Every company you invest in is automatically organized in a folder in your Wefunder account, where you can see the amount invested, associated fees, status updates and any action that may be required.
Is Wefunder right for you?
Wefunder is not for the risk-averse. The website is full of disclaimers explicitly stating that investing in early-stage startups is riskier than the stock market, and there is a very real potential of losing all of your investment. Moreover, Wefunder describes the investments on its platform as more binary than the stock market, meaning stock market returns can vary over time, while startups typically either see success or failure. So if you’re new to investing, it may be best to take a more traditional approach as your first step into the market. The same is true if you need the money you plan to invest in the short-term — Wefunder suggests a timeline of seven years or more.
However, if you’ve already got a healthy investment portfolio and are looking to diversify long-term savings, Wefunder is an extremely easy platform for getting involved in private equity on a smaller scale than through traditional private equity firms.
Lastly, Wefunder could be a good option if you fully understand the risks, but still want to invest in a company you believe in, or a cause you care about. Local breweries are on Wefunder alongside scientists working on the next breakthrough in public transportation. And unlike Kickstarter, you may even see a return on your well-intentioned investment.
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