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Square for Retail Review 2024: Features and Pricing
Square is a great POS solution for small to midsize retailers and offers both a free and low-cost software plan.
Kurt Woock started writing for NerdWallet in 2021 and has covered mortgages, cryptocurrency, electric vehicles and small business software.
Prior to joining NerdWallet, Kurt worked for the Colorado Public Employees' Retirement Association. Before that, he was a legislative editor for the Colorado General Assembly.
Kurt has a B.A. from Valparaiso University and an M.A. in journalism from the University of Missouri-Columbia. He lives in Detroit.
Karrin Sehmbi is a content management specialist on the small-business team. She has more than a decade of editorial experience in the fields of educational publishing, content marketing and medical news. She has also held roles as a teacher and a tutor. Karrin is based in the San Francisco Bay Area.
Sally Lauckner has over a decade of experience in print and online journalism. Before joining NerdWallet, Sally was the editorial director at Fundera, where she built and led a team focused on small-business content. Her prior experience includes two years as a senior editor at SmartAsset, where she edited a wide range of personal finance content, and five years at the AOL Huffington Post Media Group, where she held a variety of editorial roles. She has a master's in journalism from New York University and a bachelor's in English and history from Columbia University. Email: slauckner@nerdwallet.com.
Many or all of the products featured here are from our partners who compensate us. This may influence which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money.
Our Take
5.0
NerdWallet rating
The bottom line:
Square for Retail is a top-rated POS system known for being intuitive, simple to use and affordable. Its inventory management features let business owners sync inventory across multiple channels, both in-store and online. Square offers free and paid versions of its POS software for retailers, and all plans come with a free online store. Pricing is transparent, and no contract is required.
Not a great fit for larger retailers, especially those with high sales volumes.
Doesn’t accept cross-border card payments.
Full Review
Square for Retail is Square’s standard point-of-sale (POS) system with retail-specific features such as the ability to add inventory in bulk, print barcode labels and manage purchase orders and vendors. It runs on Android and iOS mobile devices and tablets, and on hardware by Square.
Square’s straightforward and transparent pricing for software and payment processing services and its easy-to-use user interface are among the reasons it’s NerdWallet’s pick for best POS system. Square is a good option for many small- and medium-size businesses; some large businesses use it, too.
Square for Retail is best for businesses that:
Value pricing transparency and freedom from contracts. These are two of Square’s many selling points and help the company stand out among much of the competition in POS systems and payment processing.
Want an intuitive system that’s quick on setup and onboarding. Square is designed for easy setup and has a wealth of resources in its online help library. It’s a strong system for newer and small to midsize businesses, but larger, more established retailers may want to look elsewhere for richer inventory management features and more specialized retail capabilities.
Already have or want to start an online presence. Both free and paid versions of Square’s retail plans allow you to create an e-commerce website with access to additional online selling features. If you already have a website for your store, you can easily integrate it with the retail POS.
Deciding factors
Payment processing model
Flat rate.
Payment processing fees
2.6% plus 10 cents (Free plan) or 2.5% plus 10 cents (Plus plan) for in-person transactions.
2.9% plus 30 cents for online transactions.
3.5% plus 15 cents for manually keyed transactions or card-on-file invoices.
Monthly fee
$0 for Square POS, Restaurant, Retail and Appointments Free plans.
$29 for Square Appointments Plus plan.
$69 for Square Appointments Premium and Square Restaurants Plus plans.
$89 for Square Retail Plus plan.
$165 for Square Restaurant Premium plan.
Custom pricing for Square Retail plan.
Hardware cost
$0 for Square magstripe-only card reader ($10 for each additional reader) or if using Tap to Pay for iPhone (iPhone not included).
$59 for Square Reader contactless and chip card reader.
$149 for Square Stand iPad POS or Square Stand Mount (iPad not included; monthly financing available).
$299 for Square Terminal mobile card reader with built-in printer (monthly financing available).
$799 for Square Register two-screen system (monthly financing available).
Contract length
No contract. Upgrade, downgrade or cancel at any time without penalty.
Customer support
Phone support 6 a.m. to 6 p.m. Pacific time, Monday to Friday, for the free version.
Signing up with Square is fairly simple and there are no setup fees. The pricing tables are easy to understand — no opaque promises to provide pricing details only if you speak to a sales representative. Square is entirely transparent with all its fees, going so far as to publish a page in its support library that lists and explains all the fees it charges as well as the many that it doesn’t (but that many competitors do).
The wide range of services that build on Square’s POS system reduces the need to find, learn and navigate multiple providers. For example, the POS system includes features for inventory management and shipping, add-on services such as loyalty and marketing programs, and a payroll service that integrates directly with the Square dashboard.
Square offers two versions of its retail POS software: a free version, and a paid version called Plus for $89 per month per location. Plus plan features include:
The ability to forecast when you’ll need to reorder items.
Barcode printing.
Adding of inventory in bulk.
Access to cost-of-goods-sold and profit-margin reports.
You can add other Square services to your POS subscription at any point. They include:
Customer loyalty program management, starting at $45 per month.
Marketing services, starting at $15 per month.
Payroll services, starting at $35 per month plus $6 per person.
Advanced features for your e-commerce site, starting at $29 per month.
Built-in payment processing with competitive rates
Square processes every card transaction that’s run through its POS system. Its flat-rate fees are some of the most competitive in the space. Square reduces the transaction rate slightly if you use the paid Plus plan and offers custom (reduced) rates if you process a sales volume of $250,000 or more annually.
Square does not accept cross-border payments, meaning that you can't process card transactions outside the country in which you created your Square account. There is a workaround for this since you can have more than one Square account and select a different country for each, but identification information like email address and other details needs to be different across each account. Square also doesn't work with certain types of businesses, including high-risk merchants that sell in industries such as direct marketing and gaming businesses.
Square’s ability to do a lot on one platform is a selling point, but larger businesses might be able to manage more specialized services for different areas of business operations. For instance, dedicated inventory software might provide a deeper set of features. Businesses with high sales volumes are eligible for custom pricing, but a processor that offers interchange-plus pricing can be more cost-effective, especially at scale.
Why we like it: Lightspeed stands out for the depth of features on its retail POS system. If you like wringing insights from the data your store generates, you’ll benefit from the dozens of reports Lightspeed creates. Larger retailers that engage in wholesale buying and/or selling could benefit from Lightspeed’s B2B trade network, NuORDER. Read our full Lightspeed Retail POS review.
Lightspeed offers three different plans for retail stores:
$109 for Basic plan ($89 if billed annually).
$179 for Core plan ($149 if billed annually).
$289 for Plus plan ($239 if billed annually).
2.6% plus 10 cents per in-person transaction.
2.9% plus 30 cents for online transactions.
Pricing for Lightspeed's iPad and desktop hardware kits is quote-based. Individual hardware products are listed in Lightspeed's online store:
$79 for Mobile Tap V2 card reader.
$199 for iPad stand or swivel stand.
$299 for WisePOS E countertop reader.
$429 for Lightspeed Lite Server for data backup and offline mode functionality.
Why we like it: There are stores that have a website, and there are e-commerce sites that have a storefront. If you’re the latter, opting for a retail POS system that was initially built for websites could make sense. Shopify is NerdWallet’s pick for top e-commerce POS because of the online experience it provides. For example, if you plan to sell on multiple channels, from Walmart and Amazon to Facebook and Etsy, Shopify lets you manage it all from a single location. Read our full Shopify POS review.
Shopify e-commerce plans:
$29 for Shopify Basic when billed annually (or $39 when paid monthly).
$79 for regular Shopify when billed annually (or $105 when paid monthly).
$299 for Shopify Advanced when billed annually (or $399 when paid monthly).
Custom pricing for Shopify Plus.
All e-commerce plans come with POS Lite for selling in-person. Upgrading to POS Pro for brick-and-mortar businesses costs an extra $89 per location.
Shopify’s alternative solutions for mainly selling in-person:
$5 for Starter plan, which includes one POS Lite location.
$79 (when billed annually) for Retail plan, or $89 when paid monthly; includes one POS Pro location.
2.5%, 2.7% or 2.9% plus 30 cents for online payments for Advanced, Shopify or Basic plan, respectively.
2.4%, 2.5% or 2.6% plus 10 cents for in-person payments for Advanced, Shopify or Basic plan, respectively.
$49 for Tap & Chip card reader.
$219 for Tap & Chip countertop kit (iPad not included).
$299 for Shopify POS Go mobile device.
$349 for Shopify POS terminal.
$459 and up for POS terminal countertop kits.
Compare POS providers
To compare POS options, check out NerdWallet’s list of point-of-sale systems that are best for small-business owners. Our recommendations are based on the provider’s pricing and transparency, software and hardware options, system functionality, customer support, software integrations and contract requirements.
NerdWallet’s point-of-sale systems provider ratings reward companies whose products and services are priced well and work in a variety of payment scenarios, among other criteria. Ratings are based on weighted averages of scores in several categories, including cost, system capabilities, contract requirements, customer service, integrations and add-ons. Learn more about how we rate point-of-sale (POS) systems providers.
These ratings are a guide, but services, hardware and pricing can vary widely from business to business and provider to provider. We encourage you to shop around and compare several providers. NerdWallet does not receive compensation for any reviews. Read our editorial guidelines.
Frequently Asked Questions
Square for Retail is Square’s five-star POS system with the addition of retail-specific features and optional add-ons designed with brick-and-mortar and online retailers in mind.
Square for Retail, particularly the paid Plus plan, offers a wealth of tools and features for retailers. Both the free and paid plans enable you to sort items into categories, receive alerts when your stock is running low, track stock numbers across multiple locations, build and make sales through a business website, process exchanges, manage refunds, access sales and product reports and more.
Square for Retail has a free software plan that includes quite a lot of basic retail POS functionality. However, even with the free monthly plan, you'll still have the cost of hardware and payment processing fees.
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