Where and How to Sell Clothes Online

When choosing a website, consider the kinds of clothes you're selling and how involved you want to be in the sale.
Laura McMullen
Max Ramirez
Kelsey Sheehy
By Kelsey Sheehy,  Max Ramirez and  Laura McMullen 
Edited by Courtney Neidel

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You can sell clothes online through many sites; which one is right for you depends on what you have and how you want those pieces to be sold. Is your stuff mostly from H&M or Louis Vuitton? Do you want to send your clothes away and let someone else deal with them, or market your stuff and set the price?

Whatever your situation, the list below can help you learn where to sell clothes online. (Or skip the list to learn how to sell clothes online.)

Where to sell clothes online

1. ThredUP.com

Types of clothes you can sell: Everyday gear.

Effort needed: Minimal (you send stuff; the site gives you money).

ThredUP accepts many brands of women's and children’s clothing. In fact, the site has made a name for itself as a secondhand children’s clothing swapper, with a dedicated section for kids.

Think of thredUP like a local consignment shop that simply buys your clothes. The following information is from thredUP.com, which includes detailed information in its FAQ page.

First, choose from two free ways to send in your clothes. Print out an emailed shipping label, which you can attach to a box. Or request to have a labeled bag sent to you, which may take up to two weeks to be delivered.

Whether you use your own package or thredUP’s bag, you’ll fill it up and ship it back via FedEx or the U.S. Postal Service.

Note that thredUP has high quality standards. Clothes must be freshly laundered and new or like new, with no damage, signs of wear or alterations. For clothes that are accepted and listed for sale, thredUP will pay you a percentage of the final selling price. That percentage is more for pricier items. For example, you’ll earn 60% to 80% for clothes that sell for $100 to $199.99, but only 5% to 15% for those that sell for $5 to $19.99.

Clothes that aren’t listed are sent to the site’s third-party partners and recycled. You can also opt in to thredUP’s “Return Assurance” service to have unaccepted items returned to you for a fee of $10.99, which is deducted from your earnings. You must choose this service when you first send in your clothes. If you opted in to Return Assurance and all your items were listed, you won’t be charged a fee. And if you have Return Assurance and none of your items were listed, all your items will be returned, and you won’t be charged a fee.

2. Poshmark.com

Types of clothes you can sell: Everyday gear.

Effort needed: Hands-on (you provide photos, set prices and handle shipping).

Through the Poshmark app and website, you can post all kinds of clothing and accessories for sale, including women’s, men’s and children’s items that are clean and in good condition.

Unlike thredUP sales, you take the lead on listing each of your items — although Poshmark’s website gives plenty of guidance. According to Poshmark.com, you start by uploading flattering photos of your item. Then set the item’s price, add a detailed, accurate description and share.

When you make a sale, Poshmark emails you a USPS priority shipping label, but packaging is up to you.

Poshmark takes $2.95 on sales under $15 and 20% of the listing price for transactions of $15 or more. After the buyer receives the item, you get your share within three days.

The app also hosts “Posh Parties” a few times per day. During these events, you can submit items that fit into the designated theme so motivated buyers can find them. Brands, special occasions and departments, such as men’s or maternity, are common focuses.

3. TheRealReal.com

Types of clothes you can sell: Designer items for women, men and kids.

Effort needed: Minimal (you send stuff; the site gives you money).

If you have designer items in your closet — think Gucci, Chanel or Louis Vuitton gear that may go for hundreds or even thousands of dollars — The RealReal may help you sell them. According to its website, you first print out a free, prepaid shipping label to attach to your package of goods. Or, depending on where you live, you may be able to drop off your items at one of The RealReal’s locations or even schedule a pickup.

The RealReal sets prices for your items based on market trends, an item’s condition and other factors. Unlike other online consignment stores, you won’t get paid per clothing item. Instead, you’ll receive a commission for everything sold over a calendar month, starting at 55% for sales of $1,500 or less. For example, if in a given month one blouse and two pairs of shoes sell for $300 total, you’d get paid 55%, or $165.

Payout is on the 15th of the following month. You can get cash by check or direct deposit. You could also opt for site credit, which ups your commission rate by 5%.

(Note that for certain nonclothing items, such as high-valued handbags, watches and sneakers, you may be able to choose to get paid a certain percentage within two weeks, before they sell.)

4. Grailed.com

Types of clothes you can sell: Menswear.

Effort needed: Hands-on (you provide photos, set prices and handle shipping).

Grailed is about marketing your own clothing, shoes and accessories. According to its informative website, those items can range from luxury designers to streetwear to mass-market brands and even vintage clothing. You take pictures, describe each piece and set the price — although buyers have the ability to haggle.

Once an item sells, you can print a USPS shipping label and send it off. After the buyer receives the package, you’ll be paid by PayPal, minus fees. Grailed takes a 9% commission on all sales, plus standard PayPal fees.

5. Tradesy.com

Types of clothes you can sell: Designer items for women.

Effort needed: Hands-on (you provide photos, set prices and handle shipping).

Tradesy is a resale marketplace that looks like a traditional online retailer. According to the detailed instructions on Tradesy.com, you're responsible for taking photos of items, though the site will help improve the quality of the main display image. You also provide a detailed description and set the price.

When creating a listing, you also choose a shipping method. You could have Tradesy mail you a “Shipping Kit,” which includes a prepaid USPS label; print a prepaid label that you attach to your own package; or handle shipping on your own and tack that estimated expense onto the price of your item.

As for fees, Tradesy takes $7.50 on every transaction under $50 and a 19.8% commission for all other purchases.

Like many other resellers, you can redeem your earnings for cash or store credit. A 2.9% fee is applied to PayPal, debit card or checking-account transfers. If you take store credit, you forgo this charge.

6. Swap.com

Types of clothes you can sell: Everyday gear.

Effort needed: Minimal (you send stuff; the site gives you money).

This site consigns clothes, shoes and accessories for men, women and children. Swap.com’s website states that these items must be clean, without excessive wear and have an original value of at least $5.

Selling on Swap.com is a relatively hands-off experience. Like thredUP, Swap.com works kind of like an online consignment store. You send in a box of stuff, Swap.com prices it, and you get a cut of the profit.

While selling on Swap.com may be convenient, its fees and somewhat unclear website may put off some sellers.

It’s also the only site on our list that charges for inbound shipping: $14.99 for a label to send in your box. You also incur a $5 fee if 40% to 50% of your box doesn’t pass muster, and you pay $10 if the site doesn’t accept over 50%.

You’re paid commission, after fees are deducted. For items that Swap.com lists at $8 and under, you earn 15% in cash; for items listed for more than $8, you earn 70% in cash but must also pay a processing fee. You must make at least $10 before being paid in cash, either by deposit to a bank account or mailed check. In lieu of cash, you could earn more in credit toward purchases.

Other ways to sell clothes online

Neighborhood sites. If you’d rather sell clothes to people down the block and avoid dealing with shipping, try listing locally through sites and apps such as Craigslist, Facebook Marketplace, Nextdoor and VarageSale. Note that these sites don’t operate like consignment stores. You post your own listings and work directly with the buyer.

Broader websites. You can also explore wider-ranging websites where you can list just about anything for sale. Try making money on Etsy or selling on eBay. Both sites allow sellers to list clothing, shoes, accessories and other items.

How to sell clothes online

Before using one of the sites above, read these tips to help you get the most money for your goods.

Freshen up your merchandise

Wash or dry-clean your items before putting them on the market. Polish hardware on shoes and handbags and buff away any scuff marks.

Also, carefully package items so they’re less likely to get wrinkled or damaged in transit.

Take clear photos

On sites that require you to post your own photos, bright, clear pictures will help your items stand out in a sea of dimly-lit iPhone snapshots. Place your clothing on a flat, plain surface and angle a few lamps at it to reduce shadows, recommends Phil Azzi, who started an online store to sell bracelets, scarves and other accessories.

Don’t have a plain surface? A solid-colored bedspread or blanket will work in a pinch.

Write an honest description

Tell prospective buyers everything they need to know about the item you’re selling. Give basic details on size, brand and condition, as well as more nuanced details. Does a pair of jeans sit low on the hips? Is the fabric heavy or stretchy? List those details in your product description.

Well-loved items likely have a scuff or scratch. Presenting any defects upfront will preserve your reputation and seller rating, which are everything in some consignment circles.

Price clothes to sell

A little competitive research will help you find the sweet spot — not too high, not too low — when pricing your merchandise, according to Karis Renee, who has sold clothes, jewelry and accessories on Poshmark for several years. If your merchandise doesn’t move, try dropping the price. Not ready to mark down your item? Revamp your photo and description.