What to Buy (and Skip) in February 2024

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Written by Courtney Neidel
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Valentine’s Day is coming up, which means you may soon be spending extra money on gifts like cards, candy or flowers.

Extra spending makes it extra important to save money on those items and all of your other purchases in February.

To direct your shopping, here’s a guide for what to buy (and a few things to skip).

Buy: TVs

February is Super Bowl month, which means shoppers are searching for discounts on big-screen TVs.

The beginning of the year is traditionally one of the best times to purchase a new home entertainment item. We regularly see sales on an assortment of TVs at retailers like Target, Best Buy and Amazon.

But you’ll want to shop soon — Super Bowl Sunday is Feb. 11.

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Skip: Flowers

Flowers are a Valentine’s Day staple, but if you’re not careful, they’ll overwhelm your budget. If you can, opt for a more affordable gift, such as a framed picture or gift basket.

If you insist on sending your sweetie flowers, plan ahead. Some online flower shops offer free standard shipping on select arrangements. Delivery can get more expensive when you order closer to the holiday.

Buy: Valentine’s Day clearance

Buying candy before Feb. 14 won’t be in your best financial interest, but stocking up afterward on treats for your pantry will be. It’ll still taste as sweet, and the price will be even sweeter. In the past, Valentine’s Day clearance events took place at stores such as Target and Walmart. This year, look for similar savings opportunities on seasonal items immediately following the holiday of love.

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Skip: Most electronics

Aside from TVs, avoid purchasing consumer electronics this month. Items such as laptops, desktops, tablets and video game consoles are best bought in November, during Black Friday sales.

If you can’t wait until then, there will be other opportunities throughout the year. For example, select retailers hold “Black Friday in July” events before back-to-school season. Amazon has been known to hold its Prime Day sale in July, as it did last year.

Buy: Winter products

From clothing to sporting equipment, now’s the time to stock up on winter products. You’ll still have time to use the items this year, and you’ll get them at a discount. Winter products are on their way out the door because many retailers have already released spring arrivals, which typically hit shelves at full price.

Shop: Presidents Day sales

Valentine’s Day isn't the only holiday in February. Presidents Day falls on Feb. 19, and if this year is like previous ones, expect retailers to host holiday weekend sales. They’ll likely focus on home goods, such as bedding, furniture, mattresses and small kitchen appliances. You could score free shipping, too.

Historically, we’ve seen deals across an assortment of retailers, including Best Buy, Lowe’s, Mattress Firm, Serta and more. So what should you expect? In the past, mattress brand Saatva offered savings of up to $500 off Presidents Day purchases and Lowe’s discounted select appliances by up to 35%.

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Bonus: National Frozen Yogurt Day

Finally, sweeten up an already sweet month with National Frozen Yogurt Day on Feb. 6.

Look for free or discounted yogurt at a business near you. In past years, we’ve seen buy-one-get-one deals on the frozen treat. Be sure to check social media for leads on the best froyo promos.