Tens of thousands of people turn to Google every month to ask if now is a good time to buy stocks. It’s a loaded question: In late February 2020, the S&P 500 began a historic decline, ultimately finding the pandemic floor on March 23, 2020. Historically, it has taken an average of about two years for the market to recover from a crash; this time, it bounced back in just 149 days. By the end of August 2020, the index was once again hitting record highs.
Fast forward to 2021, and the stock market is still being roiled by unexpected events (we won’t soon forget the GameStop-Reddit-hedge fund saga) and the U.S. economic outlook is still unclear.
Between the stock market’s erratic behavior and economic uncertainty across the globe, investors are understandably wary. But that shouldn’t mean sitting out of the market.
Understanding the Main Street-Wall Street disparity
The market’s rapid recovery in 2020 was clearly at odds with the U.S. economy then, and that disparity exists to this day. But a closer look shows this imbalance may not be as perplexing as it seems.
The stock market reflects investor sentiment about the future, not what’s happening right now. While retail investors may be more inclined to buy and sell based on daily headlines, institutional investors are looking far ahead. And given the recent market highs, it appears Wall Street isn’t spooked.
The S&P 500 is also market cap-weighted, meaning larger companies will have a bigger impact on its performance (see how the S&P 500 works to learn more about this). Many of the largest companies in the index are in tech — an industry that hasn't been hit as hard by COVID-19 — and those companies have helped push the S&P 500 to its record highs, despite the ongoing economic issues caused by the pandemic.
Timing the market vs. time in the market
According to Marguerita Cheng, a certified financial planner and CEO of Blue Ocean Global Wealth in Gaithersburg, Maryland, when you start investing isn’t as important as how long you stay invested. And that’s a maxim to remember in a pandemic, too.
“The best way to build wealth is to stay invested, but I know that can be challenging,” Cheng says in an email interview.
It’s easier if you invest only for long-term goals. Don’t invest money you may need in the next five years, as it’s highly possible the stock or mutual fund you purchase will drop in value in the short term. If you need those funds for a large purchase or emergency, you may have to sell your investment before it has a chance to bounce back, resulting in a loss.
But if you’re investing for the long term, those short-term drops aren’t of much concern to you. It’s the compounding gains over time that will help you hit your retirement or long-term financial goals. (See how compounding gains work with this investment calculator.)
The water’s fine, but wade in slowly
One of the best strategies to remain calm and stay invested during periods of volatility is to treat investment contributions like a recurring subscription — a technique known as dollar-cost averaging.
Through this approach, you invest a specific dollar amount at regular intervals, say once or twice a month, rather than trying to time the market. In doing so, you’re buying in at various prices that, in theory, average out over time.
Robert M. Wyrick Jr., managing member and chief investment officer of Post Oak Private Wealth Advisors in Houston, notes this is also an excellent strategy for first-time investors looking to enter the market during times of uncertainty.
“It’s very difficult to time when to get into the market, and so there’s no time like the present,” Wyrick says. “I wouldn’t go all-in at once, but I think waiting around to see what happens to the economy or what happens to the market in the next three, six or nine months in most cases ends up being a fool’s errand.”
So how, exactly, do you start dollar-cost averaging into the market? A common strategy is to pair this with stock funds, such as exchange-traded funds. ETFs bundle many different stocks together, letting you get exposure to all of them through a single investment. For example, if you were to invest in an S&P 500 ETF, you would have a stake in every company listed in the index. Rather than investing all your money in a few individual stocks, ETFs help you quickly build a well-diversified portfolio.
To dollar-cost average you could set up automatic monthly (or weekly, or biweekly) investments into an ETF through your online brokerage account or retirement account. Through this approach, you would achieve the benefits of dollar-cost averaging and diversification, all through a hands-off strategy designed for building long-term wealth.
So, to sum it up, if you’re asking yourself if now is a good time to buy stocks, advisors say the answer is simple, no matter what’s happening in the markets: Yes, as long as you’re planning to invest for the long-term, are starting with small amounts invested through dollar-cost averaging and you’re investing in highly diversified mutual funds and ETFs.