The Pros and Cons of the Southwest Loyalty Program

Travelers love Southwest's open seating and consistent redemption rates, as long as they don't fly internationally.
Lee HuffmanJul 30, 2021

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Southwest Airlines has a legion of fans because of its low fares and simple loyalty program. Southwest members can earn points by flying, spending on co-branded credit cards, shopping online and more. Points are most notably redeemable for any Southwest flight that has a seat available.

Here’s a look at the pros and cons of the Southwest Rapid Rewards frequent flyer program to help you decide if it is right for you.

Southwest Airlines has lots of benefits for travelers, winning it the TripAdvisor Travelers' Choice Awards for . Here are the highlights. Unlike other airlines, there are no award restrictions in terms of eligible seats or limited award space.

As long as Southwest has a seat for sale on your preferred flight, you can book it with either points or cash.

Your points have a relatively fixed value of  each for most redemptions. This means that you won't find award prices significantly higher than what it would cost if you paid cash for your flight.

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You can book any Southwest flight on any day of the year with Rapid Rewards points. Unlike other airline loyalty programs, like the  and , there are no blackout dates for holidays, spring break or other popular travel periods.

Southwest Rapid Rewards points never expire, even when there is no activity on your account. Some airlines require you to earn or redeem points in order to keep your account active.

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If you need to change your flight, you'll just pay the difference in the ticket price — there are no fees. When the fare is lower, you'll get a refund or a credit toward a future flight.

Canceling flights is just as easy. There are no fees and, depending on what type of ticket you bought, you'll receive either a refund or flight credit.

While other airlines often for the first bag, Southwest Airlines allows each passenger to check two bags for free.

To keep passengers entertained, Southwest offers free movies, free TV and free texting on its Wi-Fi-enabled aircraft. However, you'll need to bring your own device to watch it on. Internet access is also available for $8 per device.

Some airlines offer opportunities to earn a companion ticket, but it is a one-time use. The can be used an unlimited number of times whether you are using cash or points to book the primary ticket. You can change your designated companion three times each calendar year.

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Rapid Rewards members rise to the status of members by completing flight segments or earning points. The benefits include priority boarding, bonus points on paid flights, free same-day standby and priority check-in. Top-tier A-List Preferred status includes a 100% bonus on paid flights and free Wi-Fi.

A Southwest credit card, like the , can help you earn A-List status and the quicker. For every $10,000 you spend each year, you'll earn 1,500 Tier Qualifying Points towards A-List status (up to 15,000 points). Plus, the welcome bonus and every point you earn from purchases count toward the Companion Pass.

Although there's a lot to love about Southwest Airlines, there are a number of reasons why many travelers prefer other airlines.

Some travelers complain that Southwest's flights often include a layover on the way to their destination. Nonstop flights can be harder to find when flying long distances.

Southwest is not part of any , so it does not have partner airlines whose flights you can redeem your points for.

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Travelers on Southwest are limited to the U.S. and select cities in Mexico, Central America and the Caribbean. If your dream is to travel to Asia, Europe or other distant international destinations, Southwest is not the right airline for you.

Southwest planes are configured as 100% economy seating. You won’t find business or first class seats, nor will you find any lie-flat seats so you can sleep comfortably on the plane.

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The fixed-value points of the Southwest loyalty program have a downside as well: You can’t find outsized deals when cash fares are high because points fares rise along with them.

Members of some other airlines’ travel rewards programs love finding premium cabin flights for a fraction of the cost using their travel rewards — these are often called "." It's not as easy to find these with Rapid Rewards.

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is quite different from other major airlines’. Instead of boarding by status or cabin, Southwest assigns passengers into three groups and into boarding positions numbered from 1 to 60. Your assigned number is based on your ticket type, your elite status level and when you checked in to your flight.

Some people pay extra for to ensure that they get a lower boarding number.

All Southwest flights have open seating; there are no assigned seats. While some passengers appreciate not having to pay for a particular seat, those who board toward the end may have difficulty seating their party together, and they may be more likely to get stuck in a middle seat.

Southwest Airlines has many benefits that travelers love, such as no blackout dates, free changes and cancellations, and no checked bag fees. Travelers who primarily fly economy class within the U.S., Mexico, Central America and the Caribbean can get good value from Southwest.

However, it is not the right airline for everyone. If you prefer to fly in business or first class or take trips to Europe, the Middle East and other distant destinations, Southwest Rapid Rewards points won’t get you there.

You want a travel credit card that prioritizes what’s important to you. Here are our picks for the , including those best for:

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