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Robo-Advisor vs. Personal Financial Advisor: How to Decide

The choice depends on what kind of help you need and, often, on how much cash you have to invest. But human advisors always cost more.
Updated April 30, 2018
Advisors, Investing, Investing Strategy
Do You Need a Personal Financial Advisor — or Will a Robo Do?-story

The robo-advisor revolution has changed the choices and, importantly, the cost for investment management and advice.

Here’s what to consider when choosing between a robo-advisor and a human financial advisor.

Robo-advisor vs. financial advisor: What’s the difference?

Robo-advisors are online services that use computer algorithms to build and manage a client’s investment portfolio. They require little human interaction. You set your parameters, such as your time horizon and how much investment risk you’ll accept, and let the computer models do the rest. They’re great when you want help choosing investments and managing your portfolio.

Personal financial advisors are professionals you can hire, on an ongoing or temporary basis, to help manage aspects of your financial life — from investing to estate planning and more. The more complicated your financial situation, the more likely you’ll benefit from a human financial advisor.

Increasingly, companies are offering a hybrid mix that blends automated investing and with access to human advice as needed. It usually costs a bit more than robo-advisors, but less than a full-service human financial advisor.

Robo-advisor vs. financial advisor costs

Generally speaking, the more human touch required, the higher the cost for investment advice, and the higher the account minimum required to get started.

Robo-advisors charge fees from 0.25% to 0.89% of the amount managed. Many will take on new clients with $0 to open an account.

At the top end, some personal financial advisors charge an annual fee plus a percentage of your assets they manage, typically about 1% to 2%. These advisors often require that new clients have $250,000 in assets or more.

But you can also find financial advisors that charge a flat-rate or hourly fee and lower or no minimums to begin.

Digital Advisors
Human Advisors
Fees: 0.25% to 0.89%
Fees: 1% to 2%
  • Provide investment guidance and portfolio management
  • Many offer access to human advisors when you have questions
  • Good for those starting out or when your situation is not complex
  • Provide investment guidance and portolio management
  • Can offer holistic financial advice on topics like estate planning
  • Good for those with more-complex situations and/or established wealth ($250,000+)

» Ready to begin? What you need to know to choose a financial advisor

Where robo-advisors shine

Be cautious about financial advisors who attempt to beat the market with their investing picks, also known as active investing.

“They charge a lot more and usually do no better — and often worse — than robo-advisors,” says certified financial planner Meg Bartelt of Flow Financial Planning. “To a large extent, passive investing — the strategy to buy and hold a broadly diversified portfolio and don’t mess with it — has won the day.”

Passive investing — the strategy to buy and hold a broadly diversified portfolio and don’t mess with it — has won the day.

Meg Bartelt, Certified financial planner

The robo-advisor industry was built on passive investing: using low-cost funds linked to a preset mix of investments; for example, the Standard & Poor’s 500 index of large companies. Rather than beat the market, which is extremely hard to do, these funds simply aim to match whole market gains over time.

» Learn about NerdWallet’s top robo-advisor picks

Where personal financial advisors shine

Robots are great at using software to automatically buy and sell assets and rebalance your portfolio over time. They aren’t as great at helping you and your family diagnose your personal financial problems and opportunities for improvement, Bartelt says.

“Where a human financial advisor really thrives is addressing the other 90% of your financial life,” she says. “The big questions like how to buy a house, a car, quit your job and start your own business, or have a baby in the next five or 10 years.”

If a full-service financial advisor is outside your needs or cost level, most fee-only certified financial advisors offer hourly rates.

If a full-service financial advisor is outside your needs or cost level, most fee-only certified financial advisors offer hourly rates to help you create a financial plan, or give financial advice when a major life event is on the horizon.

“Financial advisors are great [at] understand[ing] your attitude on debt, what savings choices are important … and what your financial pain points are,” Bartelt says.

How personal financial advisors get paid can vary, as do their qualifications. Fee structure and professional qualifications are among the important questions to ask before you hire a financial advisor.

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