Male
$28 /month
Female
$24 /month
Lemonade sells term life insurance online, with many policies going into effect on the same day.
Rating Breakdown
Financial strength rating
Exceptional
Online purchase
Yes
NAIC complaints
Fewer than expected
Policies offered
Term & no-exam
A good fit for people who want term life insurance quickly and prefer to shop online.
About Lemonade life insurance
If you’re looking for a quick, convenient way to buy term life insurance, Lemonade is a great option. The company, which boasts exceptional financial strength and a low ratio of complaints, sells term life insurance online in all states except New York.
Lemonade earned 4.7 stars out of 5 for overall performance. NerdWallet’s ratings are determined by our editorial team. The scoring formula takes into account consumer experience, complaint data from the National Association of Insurance Commissioners and financial strength ratings.
Based on these ratings, Lemonade is one of our best life insurance companies in 2026. It also earned a spot on our 2026 lists in the following categories:
Where Lemonade stands out
If you’d like to get a generous amount of term life insurance quickly without a medical exam, Lemonade should be top of your list. The fully digital application process can issue a policy to those who qualify in minutes and term lengths go up to 40 years. It’s also worth noting that Lemonade’s policies are issued by Legal & General, also known as Banner Life — another top-rated company.
Where Lemonade falls short
Lemonade sticks to term life insurance, so it doesn’t cater to people looking for permanent policies. Coverage isn’t available in New York.
Lemonade life insurance policies
Term life insurance. Lemonade offers term life insurance lasting 10, 15, 20, 25, 30, 35 or 40 years, with coverage starting at $100,000 and going into the millions of dollars. Its instant life insurance policy is open to people ages 20 to 75, but those with a history of heart disease, cancer or major medical conditions may not qualify. The application is fully online and most people won't need to take a life insurance medical exam.
» MORE: Compare life insurance quotes
Lemonade sample life insurance rates
Below are monthly rates for a 20-year, $500,000 term life insurance policy from Lemonade. These are sample rates for a nonsmoking man and woman in excellent health. The final quote you’re offered will depend on factors like your age, health, lifestyle, occupation and driving record.
Age | Monthly rate - man | Monthly rate - woman |
|---|---|---|
20 | $18.04 | $14.98 |
30 | $18.25 | $15.66 |
40 | $28.03 | $23.78 |
50 | $69.26 | $54.38 |
60 | $199.32 | $140.24 |
Source: Insurer's site. Rates reflect the super preferred class and were valid as of 11/2/25. | ||
Lemonade customer complaints and satisfaction
A strong sign of consumer satisfaction is how many people complain about their insurance company to state agencies. Over three years, Legal & General — the company that issues Lemonade’s life insurance policies — has drawn fewer than the expected number of complaints to state regulators for a company of its size, according to a NerdWallet analysis of data from the National Association of Insurance Commissioners.
How Lemonade’s customer experience stacks up
Lemonade’s website is sleek and easy to use, with a link to the site’s main life insurance page clearly visible in the top navigation bar. You can also start a quote right from the homepage. Lemonade’s lengthy FAQ section answers useful questions, such as which term lengths are available and whether a medical exam is required.
Lemonade’s digital-first process emphasizes applying online but doesn’t make it quite as simple to speak with a human. The company’s phone number is buried in the site footer, and when we called it to get more information, we weren’t able to connect with anyone.
On our first attempt, the automated phone system promised a callback within hours. When that didn’t happen, we tried again two days later. This time we did get a call back, but it was from an automated system, saying representatives were still busy but inviting us to leave our full name and policy number so they could call us back. At that point, we gave up.
If you have a Lemonade account, you can also try contacting the Maya chatbot for support. You may be connected to a live agent, or otherwise, you can leave a question in the chat. We received emails answering both questions we asked within a few hours.
Lemonade’s mobile app for Apple and Android generally gets high ratings, though a few reviewers complain about glitches. You can use the app to get a quote and manage your policy.
What it’s like to apply for a policy with Lemonade
Lemonade’s life insurance application process is set up as a Q&A with the company’s AI chatbot, Maya. It first asks for basic personal information (name, mailing address, sex, birthday) plus your height, weight, citizenship status and tobacco use. Then there’s a series of questions about your medical history.
Screenshot captured by our editorial team on November 2, 2025.
Other questions touch on criminal history, bankruptcy status and substance abuse before Maya asks how much coverage and how long a term you’d like. Finally, once you provide your phone number, the site gives you an estimated price. From there, you can customize your coverage amount and term to see how it would affect your quote. You can then complete your application online or by phone with Legal & General.
Screenshot captured by our editorial team on November 2, 2025.
How Lemonade compares to other insurers
Lemonade | Ladder | Ethos | |
|---|---|---|---|
Star rating | |||
Financial strength | Exceptional. | Exceptional. | Strong. |
NAIC complaints | Fewer than expected. | Fewer than expected. | Fewer than expected. |
Policy types offered | Term, no-exam. | Term, no-exam. | Term, permanent, no-exam. |
Online experience | Can get a quote, apply for and buy a policy online, as well as file a claim. | Can get a quote, apply for and buy a policy online, as well as change beneficiaries and file a claim. | Can apply for and buy a policy online. |
Transparency on website | Above average. | Average. | Above average. |
Best for | Overall life insurance. Instant life insurance. No-medical exam insurance. | ||
Read full reviews |
More about Lemonade
Lemonade was founded in 2015 and its policies are issued by Legal & General. Lemonade also offers property and casualty insurance. Check out NerdWallet’s reviews to learn more:
How to contact Lemonade
Lemonade can be reached by:
Phone: Call 844-733-8666 during business hours.
Email: Send a message to help@lemonade.com.
Live chat: Logged-in users can interact with Maya, Lemonade’s chatbot.
How we rate the best life insurance companies
✅ 445 life insurers reviewed
📝 210 policies assessed
🔢 1,515 data points analyzed
📊 Star rating categories
When NerdWallet evaluates life insurance companies, our editorial team considers the insurer's strengths and weaknesses, as well as the things that matter most to customers buying a long-term financial product. We then weigh these factors carefully:
💰 Financial strength (35%). We use AM Best ratings to confirm an insurer’s financial stability and ability to pay claims far into the future. The top life insurance companies have an exceptional financial strength rating of A+ or A++ (Superior).
🗣️ Consumer complaints (35%). Our top-rated life insurance companies have fewer than the expected number of complaints to state regulators over a three-year period, according to the National Association of Insurance Commissioners — so you can expect a smoother customer experience.
☎️ Consumer experience (20%). Insurers who allow consumers to contact them by email, phone and live chat earn the highest scores. The same goes for insurers who support online quotes, beneficiary changes and claims.
👀 Transparency (10%). Our methodology gives higher scores to transparent insurers who clearly display information about their policy options, coverage amounts and term lengths (if applicable) on their site.
⭐ What our star ratings mean
Companies with 5 stars are exceptional, with strong financials, diverse policy lineups and great reputations for customer service.
Companies with 4.5 stars are excellent, with solid financials and policy offerings, and good customer service track records.
Companies with 4.0 stars are good, and potentially great for people looking for niche coverage options.
Companies with 3.5 stars or fewer could do better in certain categories, like financial strength and customer complaints.
NerdWallet does not receive compensation for our star ratings or our reviews. Read more about our life insurance ratings methodology and editorial guidelines.
