What Does a Financial Advisor Do?

Financial advisors help manage investments, debt, emergency funds, savings, budgets and goals, as well as retirement and tax planning and various other services.

Many, or all, of the products featured on this page are from our advertising partners who compensate us when you take certain actions on our website or click to take an action on their website. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money.


The investing information provided on this page is for educational purposes only. NerdWallet, Inc. does not offer advisory or brokerage services, nor does it recommend or advise investors to buy or sell particular stocks, securities or other investments.

Profile photo of Tiffany Lam-Balfour
Written by 
Lead Writer
Profile photo of Arielle O'Shea
Edited by 
Head of Content, Investing & Taxes
Profile photo of Arielle O'Shea
Co-written by 
Head of Content, Investing & Taxes
Profile photo of June Sham
Co-written by 
Lead Writer

A financial advisor can you make financial decisions or actively manage your accounts for you. No matter what services you want, working with a financial advisor typically starts the same way: reviewing your assets, debts, expenses and priorities, and using it all to build a financial plan.

Most financial advisors do the following:

  • Help you create an emergency fund.

  • Assist with saving and budgeting.

  • Plan to meet short- and long-term goals.

  • Help create plans to pay off debt.

  • Investment management.

  • Retirement planning.

  • College planning.

  • Tax planning.

  • Estate planning.

  • Succession planning.

In some cases, you can choose which services you want or need based on the type of financial advisor you select.

"Financial advisor" is a catch-all term that describes a wide variety of professionals, including investment managers, financial consultants and financial planners.

A financial planner, for instance, may only focus on building and analyzing financial plans. They may not give investment advice or manage your assets. Similarly, an investment manager may only give investment advice but not create comprehensive financial plans for you.

It’s also important to find a professional who is skilled in the area you need help with. You may need help with complex matters such as taxes, estate planning and debt repayment. You might also want guidance on specific investment strategies around emerging investments, such as crypto and crypto taxes.

That’s why it’s important to interview several advisors. You want someone who meets your needs and who you feel comfortable opening up to about your finances. For help with that conversation, we cover 10 questions to ask a financial advisor.

» Not sure where to begin? Learn how to choose a financial advisor

Video preview image

How financial advisors get paid

Financial advisors make money in different ways.

  • Assets under management (AUM) fees: Some advisors charge an annual fee that is a percentage of the amount of assets they manage for you (your assets under management).

  • Fixed rates: Some charge an hourly or flat fee for certain services, such as writing a one-time financial plan or working on special cases, such as helping you through a divorce.

  • Commissions: Some get commissions from the products they sell to you (annuities, life insurance, mutual funds, etc.).

  • Trading fees: Some charge commissions on trades they place on your behalf.

Some advisors may combine these fee structures. Don’t be afraid to ask an advisor what they charge, and compare their fees to others before moving forward.

When to get a financial advisor

You may want to work with a financial advisor if you:

  • Struggle to prioritize your financial goals

  • Need a plan for where and how to save

  • Want help with investment management 

The quiz below can help you decide if it's time to get a financial advisor.

Frequently asked questions

A financial advisor can be a financial planner or provide financial planning as part of their services. A financial planner usually focuses on creating and analyzing financial plans; they may not provide direct investment advice and/or manage assets.

There are many ways to assess an advisor’s reputation. You can look up any registered broker, investment advisor or firm using BrokerCheck, a free service provided by FINRA, the Financial Industry Regulatory Authority. This tool shares background on the advisor’s employment history, licenses and certifications, along with any disciplinary actions or violations the advisor has been subject to while in a broker or advisor capacity.

Seeking an advisor with a certified financial planner designation helps, as they have to meet education, experience, ethics and examination standards. They also must act as a fiduciary, which means they must act in the best interest of their clients.

The firm's reputation, along with the advisor's tenure at that firm, testimonials from existing clients (feel free to ask for names to contact) and your own gut reaction can help provide peace of mind that you’ve selected a trustworthy and experienced advisor. And remember, you always have the power to change advisors at any time.