How to Buy Bonds

Buying bonds isn’t as complex as it might seem. But you do have to learn the different types and figure out what to look for in a bond before you buy.

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Bond investments are one way to invest, by lending a company or government money rather than buying a stake (like stocks).

Many financial planners advocate investing a portion of your portfolio in bonds because of their lower volatility and relative safety compared with stocks. A quick way to get exposure is with bond funds, either mutual funds or exchange-traded funds, which investors can purchase through most major brokerages.

Buying bonds: where to begin

Buying bonds can prove a little trickier than buying stocks, because of the initial amount required to begin investing. The face value of most bonds is $1,000, though there’s a way around that. You have a few options on where to buy them:

  • From a broker: You can buy bonds from an online broker — learn how to open a brokerage account to get started. Through this approach, you’ll be buying bonds from other investors looking to sell. You may also be able to receive a discount off the bond’s face value by buying a bond directly from the underwriting investment bank in an initial bond offering.

  • Through an exchange-traded fund: An ETF typically buys bonds from many different companies, and some funds are focused on short-, medium-, and long-term bonds, or provide exposure to certain industries or markets. A fund is a great option for individual investors because it provides immediate diversification and you don’t have to buy in large increments.

  • Directly from the U.S. government: The federal government has set up a program on the Treasury Direct website so investors can buy government bonds directly without having to pay a fee to a broker or other middleman.

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What to watch for when you buy bonds

Not all bond investments are created equal. Use this three-step process to evaluate whether various bonds fit your portfolio:

1. Can the borrower pay its bonds?

The answer to this question is paramount, because if a company can’t pay its bonds — its promise to pay back money lent, with interest — there’s no reason for the average investor to consider buying them. With some sleuthing, you can estimate whether the company is able to meet its debt obligations.

Bonds are rated by ratings agencies, with three big ones dominating the industry: Moody’s, Standard & Poor’s and Fitch. They estimate creditworthiness, assigning credit ratings to companies and governments and the bonds they issue. The higher the rating — AAA is the highest, and it goes down from there, like school grades — the greater the likelihood the company will honor its obligations and the lower the interest rates it will have to pay.

» Feeling sustainable? Learn about green bonds

Corporate bonds. Beyond ratings, the quickest way to determine the safety of a company-issued bond is by looking at how much interest a company pays relative to its income. Like a homeowner paying off a mortgage every month, if the company doesn’t have the income to support its payments, there will be trouble eventually.

Start with the company’s most recent annual operating income and interest expense, which can be found on a company's income statement. This info is available for every U.S. publicly traded company in a 10-K filing, available on a company's website or in the EDGAR database on the U.S. Securities and Exchange Commission's website. Operating income differs from net income, because it factors out interest payments (which are tax-deductible) and taxes, and is the best measure of a company’s ability to pay its debts.

Government bonds. Evaluating government-issued bonds is a bit trickier because governments don't typically carry huge excess revenues that indicate stability. The good news? Government bonds generally are safer for investment, with those issued by the U.S. federal government deemed the world's safest and rated AAA. They're considered so safe that investors refer to the government's interest rate as the "risk-free rate."

Municipal bonds. Bonds issued by municipalities, though they've also been safe historically, are not quite so rock solid. You can investigate these bonds further on the Electronic Municipal Market Access (EMMA) site, which provides a bond's official prospectus, an issuer's audited financial statements and ongoing financial disclosures, including payment delinquencies and defaults. A government's credit rating is a good first guide to its creditworthiness, and you can follow up to see if there are any recent defaults or other financial issues that might cause a future default or delinquency.

2. Is now the right time to buy bonds?

Once a bond’s interest rate is set and made available to investors, the bond trades in what’s called the debt market. Then the moves of prevailing interest rates dictate how the bond’s price fluctuates.

Bond prices tend to move countercyclically. As the economy heats up, interest rates rise, depressing bond prices. As the economy cools, interest rates fall, lifting bond prices. You might think that bonds are a great buy during boom times (when prices are lowest) and a sell when the economy starts to recover. But it’s not that simple.

Investors try to predict whether rates will go higher or lower. But waiting to buy bonds can amount to trying to time the market, which is not considered a good idea.

To manage this uncertainty, many bond investors “ladder” their bond exposure. Investors buy numerous bonds that mature across a period of years. As bonds mature, the principal is reinvested and the ladder grows. Laddering effectively diversifies interest-rate risk, though it may come at the cost of lower yield.

3. Which bonds are right for my portfolio?

The type of bonds that might be right for you depend on several factors, including your risk tolerance, income requirements and tax situation.

A good bond allocation might include each type -- corporate, federal and municipal bonds -- which will help diversify the portfolio and reduce principal risk. Investors can also stagger the maturities to reduce interest-rate risk.

Diversifying a bond portfolio can be difficult because bonds typically are sold in $1,000 increments, so it can take a lot of cash to build a diversified portfolio.

Instead, it’s much easier to buy bond ETFs. These funds can provide diversified exposure to the bond types you want, and you can mix and match bond ETFs even if you can’t invest a large amount at once.

» Learn more: How to buy bond ETFs

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