Meredith Wood is a member of the small-business team at NerdWallet. Prior to this, she was a VP at Fundera where she founded the Fundera Ledger. She has specialized in financial advice for small-business owners for over a decade.
The latest from Meredith
12 Halloween Marketing Ideas for Your Small Business
Don't be scared to try these Halloween-themed marketing tactics to build your customer base and engage with your community.
How to Win Back Lost Customers and Keep Them
Incentives, campaigns and personalized solutions can help your business win back customers.
How to Create a Rewards Program for Small Business
The most important component of any business rewards program is simplicity — for both your customers and your business.
How to Write a Marketing Plan
A marketing plan is key to targeting the right people through the right channels so you can grow your business.
What Is Marketing Attribution?
Marketing attribution can help your business determine which of its marketing efforts are the most successful at driving sales.
How to Promote Your Business: 13 Low-Cost Strategies
The best ways to promote your business will depend on the products or services you offer, your target audience, marketing budget and more.
10 of the Best Ways to Promote Your Business on Social Media
Understanding your target audience and creating consistent branding will help you successfully promote your business on social media.
What Is Direct-to-Consumer Marketing?
D2C marketing allows a business to sell directly to consumers, cutting out the need for intermediary retailers.
Giveaway Ideas to Help Promote Your Business
A giveaway can help you increase sales, build your social media following, connect with local businesses and more.
33 Free or Low-Cost Ways to Advertise Your Business
Free business advertising is about getting creative and utilizing every tool at your disposal, rather than underpaying for traditional methods.
IRS Form 8832: Instructions and FAQs for Business Owners
Here's how to complete Form 8832 so you can tell the IRS how to classify your business for tax purposes.
Indiegogo vs. Kickstarter: Which Should You Choose?
Compare Indiegogo vs. Kickstarter platforms based on the types of projects they support, fees and funding rules.
How to Close a Business: Your 5-Step Checklist
Happy or sad? Either way, learning how to close a business is rather simple. Plus, you'll be free for what's next.
Guide to SBA Hotel Loans: What to Know and How to Get One
Learn how to navigate the process and put your best foot forward to nab one of the coveted SBA hotel loans.