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Gerber Life Insurance Review 2019

Jan. 2, 2019
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Gerber life insurance

  • Known for its Gerber Life Grow-Up plans, which provide life insurance on children.
  • Offers small term and whole life policies for adults.
  • Offers whole life with no medical exam for seniors age 50 to 80.


Gerber is best known for its life insurance policies for children, but the company also sells small term and whole life insurance policies for adults. Gerber is one of the largest U.S. insurers selling life insurance directly to consumers, rather than through agents.

Take care of what matters most

Your family is unique — your life insurance should be, too.

If you’re considering buying life insurance on a child, it’s important to look past the sales pitches and consider the pros and cons. Your money may be better put elsewhere, such as a 529 college savings plan.

» MORE: Life insurance for children: The cases for and against

NerdWallet doesn’t score Gerber for its life insurance company rankings because customer satisfaction ratings are not available: Gerber isn’t included in the annual J.D. Power U.S. Life Insurance Study, which measures customer satisfaction.

Click on the elements below to learn more.

A.M. Best financial strength rating: A (excellent)

Gerber’s financial strength is “excellent,” according to ratings agency A.M. Best.

Financial strength is important because it indicates how well an insurer can pay claims. It’s especially important when choosing a life insurance company because claims might not be made until many decades after a policy is purchased.

Consumer complaints: Better than the median

Gerber drew fewer than the median number of complaints to state regulators in 2017 for a company of its size, according to the latest data from the National Association of Insurance Commissioners.

The association assigns a complaint ratio score to insurance companies, based on the number of complaints to state insurance commissioners, adjusted for market share. The median score is 1. A score less than 1 means fewer complaints. Gerber’s score for individual life insurance in 2017 was 0.59.

More about Gerber Life

Types of life insurance soldOther products & services
  • Life insurance for children.
  • Term life for adults.
  • Whole life for adults.

  • Accidental death and dismemberment insurance.
  • Gerber life insurance coverage options

    Gerber’s offerings for children and adults include:

    Whole life for children: The Gerber Life Grow-Up Plan is a whole life policy for children with coverage options of $5,000 to $50,000. Parents, grandparents and legal guardians can apply when children are between 14 days and 14 years old. The coverage amount doubles at age 18, and the child becomes the policy owner at age 21. Gerber also offers a whole life policy for teens. Parents or grandparents can purchase this for teens ages 15 to 17.

    Endowment life insurance: The Gerber Life College Plan is pitched as a college savings plan that doubles as adult life insurance. The product is an “endowment life insurance” policy, which pays out a lump sum on a certain date or when the insured dies, whichever comes sooner. Typically a policy would insure a parent, and the maturity date would be timed to coincide with a child’s high school graduation. Coverage options range from $10,000 to $150,000. The rate of return varies depending on the policy. Returns are taxable income.

    Term life: Terms of 10, 20 or 30 years are available for $100,000 to $300,000 of coverage for adults. Most people will not have to take a medical exam and many will get a decision on the application in minutes. Exam is required for ages 51 and older who apply for more than $100,000 of coverage.

    Whole life: Coverage of $50,000 to $300,000 is available for adults. Medical history is considered, but a medical exam is not required in most cases. An exam is required for people ages 51 and older who apply for more than $100,000 of coverage.

    Guaranteed issue whole life for seniors: Adults between ages 50 and 80 can apply for $5,000 to $25,000 in whole life coverage. No medical exam is required, and acceptance is guaranteed.

    Accidental death and dismemberment insurance: Gerber’s accident protection insurance pays out if the insured person dies or suffers a disabling injury, such as the loss of a foot, hand or eyesight, from an accident. Unlike life insurance, accident insurance does not pay out if the insured dies from illness or natural causes.