How Store Credit Cards Can Leave You Unprotected

You may still be able to contest charges and get them reversed, but that coverage may not be as robust or comprehensive as with other cards.
Kimberly Palmer
By Kimberly Palmer 
Edited by Kenley Young
How Store Credit Cards Can Leave You Unprotected

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Few things can make consumers angrier than seeing charges on their credit card for items they didn’t buy, never received or aren’t happy with.

The Consumer Financial Protection Bureau has logged hundreds of complaints involving such scenarios. In recent months, one New York-based consumer filed a complaint about getting charged $7,300 while on a prepaid cruise. “We have no idea who this is, or what the charge is for,” the consumer wrote. In another instance, a Florida resident complained about a front door he paid $2,600 to install and wanted his card issuer to reverse a portion of the charge since he was unable to get satisfaction from the merchant.

If a product is charged to a credit card running on a network like Visa or Mastercard, you have a range of options for getting your money back. But when you use a store credit card, you often have fewer protections.

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What the law says

Store credit cards come in two basic types:

  • Closed-loop store cards bear the name of the merchant and can be used only at that store or a group of affiliated stores.

  • Open-loop store cards bear the merchant name as well as the logo of a payment network like Visa or Mastercard. They may offer special benefits at the merchant named on the card, but you can use them anywhere the network's cards are accepted.

The 1974 Fair Credit Billing Act requires card issuers to follow dispute procedures for billing errors, such as for an unauthorized payment or charges in the wrong amount. That law also has protections for when consumers are dissatisfied with the quality of the goods and services they bought. These protections apply to all cards, whether open- or closed-loop.

Closed-loop store credit cards must still follow the requirements of the Fair Credit Billing Act, but those requirements are less comprehensive than what major card networks such as Visa or Mastercard typically offer.

Card payment networks, like Visa and Mastercard, outline additional consumer protections that can make it even easier to contest charges and get them reversed. But closed-loop cards, by their nature, don't benefit from those additional protections. They must still follow the requirements of the Fair Credit Billing Act, but those requirements are less comprehensive. Consumers may not realize this when they sign up for a store card.

Limits on fighting charges

Consider Pottery Barn’s credit card from 2019, which was issued by Comenity Bank. (EDITOR'S NOTE: In 2021, Capital One announced it would be the new issuer of the Pottery Barn credit card.)

Under Comenity, the terms of the card specified that if you are dissatisfied with the goods or services purchased on the card and you have already tried to fix the problem with the merchant directly, then “you may have the right not to pay the remaining amount due on the purchase." But that right comes with limits, including a requirement that the purchase must have been made either in your home state or within 100 miles of your current mailing address.

While that restriction comes directly from the language in the 1974 law, it can sound somewhat outdated today, with e-commerce making it just as easy to make purchases 3,000 miles away as down the street.

“Comenity follows all applicable consumer protection laws, including those related to billing, disputes, and fraudulent charges,” said a Comenity spokesperson in an email, later adding: “When a cardmember is dissatisfied with a purchase, this policy applies as written.”

Visa, Mastercard and American Express say cardholders can contest charges when they aren’t satisfied, regardless of where the purchase was made. This isn't always true with closed-loop store cards.

A review by NerdWallet found that geographic restriction also in the terms and conditions of several other closed-loop store cards, including the My Best Buy Credit Card issued by Citibank and The Home Depot Consumer Credit Card, also issued by Citibank.

Visa, Mastercard and American Express all said that cardholders can contest charges when they aren’t satisfied with the goods and services purchased regardless of where the purchase was made.

“There are no location restrictions on disputing charges, and the limitation of only being able to dispute charges within 100 miles of the cardholder's mailing address ... does not apply to American Express card members,” said a spokesperson for American Express.

A growing and lucrative co-brand market

The growth of co-branded credit cards — cards that are partnerships between a bank and a merchant, such as a store, airline or hotel chain — means that more consumers are using them to make purchases. A recent report from Packaged Facts, a market research publisher, found that co-branded credit cards generated $990 billion in purchase value in 2018, which is up an average of 7.9% from 2016.

“More and more, retailers use private label and co-branded cards,” says David Morris, senior consultant for Packaged Facts and author of the report on co-branded cards. Store cards, whether they are closed- or open-loop, are typically designed to heighten customer loyalty as well as create an additional revenue stream for the retailer, he says.

“Retailers are seeing the value proposition of having these cards as a way to gather and leverage data about the customer,” Morris adds. “In an environment where it’s harder to stay profitable and competitive, this is an increasingly important way to generate revenue and remain competitive.”

Co-branded cards with the backing of a card network like Visa or Mastercard also often come with other benefits, such as purchase protection and extended warranty.

Co-branded cards with the backing of a card network like Visa or Mastercard also often come with other benefits, such as purchase protection and extended warranty, says John Cabell, director of wealth and lending intelligence for J.D. Power, a marketing research company. “These are all various forms of extending or offering refunds and return policies where otherwise one may not be available,” he adds.

The 2019 J.D. Power Credit Card Satisfaction Study found that many consumers don’t understand the rewards and benefits that come with their credit cards. Just 36% said they understand supplementary benefits, such as purchase protection, price protection and return guarantees.

How to protect yourself

Store cards, whether closed- or open-loop, often come with rewards and benefits, which is one reason they are popular with consumers.

The Prime Visa, for example, gives cardholders 5% back on purchases at Amazon and Whole Foods (as well as 2% back at restaurants, gas stations and on local transit and commuting, plus 1% back on all other purchases). The Target Circle™ Credit Card offers 5% off eligible purchases, plus an extended return window and free shipping on most items.

If your item wasn't delivered or didn't arrive as expected, the first step should be contacting the retailer directly to see whether it can fix the problem. Some cards even require that you appeal to the retailer first.

But store cards also have drawbacks. They tend to have higher-than-average APRs, which means if you carry a balance, you will pay more in interest. And some store cards, such as the MyLowe’s Rewards Credit Card, feature deferred interest offers, in which interest is not waived (as it would be in a true 0% intro APR offer), but rather accrues in the background. If you still have a balance when the deferred interest offer ends, you'll be charged interest on the full purchase price, retroactive to the date you bought it.

And as noted earlier, with closed-loop store cards, you typically don’t have those additional benefits and protections that come with the card networks.

When it comes to store credit cards, consider these tips to make sure your money is protected:

  • Review the rules of the card. Reading through the card’s terms and conditions before hitting “apply” can seem tedious, but it can alert you to restrictions and limits that you might not otherwise be aware of, including when rewards expire and how you can dispute charges.

  • If you have a problem with an item, first try customer service at the retailer. If your item wasn’t delivered or didn’t arrive as expected, you might be able to get your money back, but the first step should be contacting the retailer directly to see whether it can fix the problem. Some cards even require that you appeal to the retailer first.

  • Review your statement each month. An errant charge could be a simple mistake or the first sign of fraud. Taking a few minutes to review your monthly statement can help you catch and fix any problems quickly. Some cards come with time limits on when you can dispute charges.

  • Save your receipts. Keep close track of your records when you are disputing a charge; it can be easier to follow up and get a resolution.

  • Consider taking your complaint to the next level. If you aren’t happy with how your card issuer resolved a complaint, the National Consumer Law Center recommends that you submit your complaint to the Consumer Financial Protection Bureau as well as your state’s attorney general.

In some cases, you might be better off with a general rewards credit card that can be used anywhere, earns rewards everywhere and offers greater protections.

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