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AXA Equitable Life Insurance Co. Review 2018

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AXA Equitable

  • NerdWallet ranking: No. 10 life insurance company (out of 18 evaluated)
  • Offers survivorship life insurance.
  • About average customer satisfaction scores.


AXA Equitable Life Insurance is part of the France-based AXA Group and is one of the largest life and retirement savings companies in the U.S.

NerdWallet rank: 10th

AXA ranked No. 10 out of 18 large companies scored by NerdWallet. NerdWallet’s life insurance company rankings take into account companies’ A.M. Best financial strength ratings, consumer complaints and J.D. Power’s customer satisfaction scores.

» MORE: The best life insurance companies

A.M. Best financial strength rating: A+ (excellent)

AXA’s financial strength is “excellent,” according to ratings agency A.M. Best.

Financial strength is important because it indicates how well an insurer can pay claims. It’s especially important when choosing a life insurance company because claims might not be made until decades after a policy is purchased.

Consumer complaints: Better than the median

AXA drew fewer than the median number of complaints to state regulators in 2016 for a company of its size, according to the latest data from the National Association of Insurance Commissioners.

The association assigns a complaint ratio score to insurance companies, based on the number of complaints to state insurance commissioners, adjusted for market share. The median score is 1. A score less than 1 means fewer complaints. AXA’s score for individual life insurance in 2016 was 0.16.

J.D. Power ratings: about average

AXA Equitable scored “about average” for overall customer satisfaction and ranked among “the rest” of companies (the lowest possible rating) for price  in a 2017 J.D. Power customer service survey. The insurer ranked No. 18 overall out of 24 companies included in the survey.

AXA’s customer satisfaction scores
Overall satisfaction About average
Billing and payment About average
Price The rest
Policy offerings About average
Interaction About average
Source: J.D. Power 2017 U.S. Life Insurance Study


More about axa equitable

Types of life insurance soldOther products & services
  • Term life
  • Whole life
  • Universal life
  • Variable life
  • Survivorship life insurance
  • Annuities
  • Brokerage and advisory accounts
  • Individual retirement accounts
  • Mutual funds
  • Workplace benefit plans
  • Life insurance options

    Term life insurance: AXA offers two pricing options. With the level-premium option, the annual price stays the same every year of the term. With annual renewable term life, the policy can be renewed without reapplying for coverage, but the price increases each year. Prices for annual renewable term life may be lower in the early years and higher in later years than the prices for level-premium term life. AXA also offers a one-year non-renewable term life policy. All of the company’s term life policies are convertible to permanent life insurance.

    Permanent life insurance: AXA offers whole life insurance, two types of universal life insurance and two types of variable universal life insurance. In addition, the company offers three survivorship life insurance options. A survivorship policy insures two people, usually a married couple, on one policy. The death benefit is paid out when the second person dies.