How to Price Your Home to Sell

Avoid pricing your home too low or too high. But do consider the comps and be ready to adjust the price if needed.
Linda Bell
By Linda Bell 
Updated
Edited by Beth Buczynski

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Pricing your house to sell requires a "Goldilocks" frame of mind. A price that's "just right" is the one that attracts a buyer, is in line with the market, and puts the most money in your pocket.

It took Goldilocks some time to find exactly what worked for her, but you might not have that luxury when selling your house. So here are some do’s and don’ts for pricing your home to sell.

Don’t price it too high

When selling a home, first impressions matter. Your house’s market debut is your first chance to attract a buyer and it’s important to get the pricing right. If your home is overpriced, you run the risk of buyers not seeing the listing.

Let’s say you want $299,000 for your home, but you list it at $315,000 to see if anyone will pay the higher price. A buyer with a budget of $299,000 may search online only for homes priced through $300,000. Because of the way it's priced, your home won’t appear in any of those searches, and you could miss out on a potential buyer.

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