Advertiser Disclosure

Wal-Mart Takes On Amazon Prime With Free 2-Day Shipping

Feb. 10, 2017
Product Comparisons, Shopping, Shopping News, Shopping Tips
Wal-Mart Takes on Amazon Prime With New ‘ShippingPass’
Many or all of the products featured here are from our partners who compensate us. This may influence which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own.

One of the biggest motivations for shopping online is free shipping. Almost 9 in 10 consumers say free shipping would induce them to shop more online, according to a 2016 Future of Retail study by marketing firm Walker Sands.

Stores have been taking notice. Expensive shipping may become a thing of the past, thanks to subscription services such as Amazon Prime, in which members pay an annual fee to secure free shipping on all their eligible purchases.

Now, Wal-Mart is taking aim at Amazon’s loyal following with a program that offers free two-day shipping.

What does Wal-Mart offer?

At, free two-day shipping is available on eligible orders of $35 and above without having to pay a membership fee. Look for items with the green “2-Day Shipping” logo. Wal-Mart says millions of products qualify. The program is available in the contiguous United States.

For items that do not qualify, customers can get free three-to-five day shipping on orders of more than $35. For more information about shipping options, visit the online help page. Marketplace and freight orders count toward the order threshold, but shipping costs and times vary.

In 2016, Wal-Mart launched a pilot program called ShippingPass, a membership program that customers signed up for to receive unlimited two-day shipping for $49 per year.

The retail giant, which has canceled the program, says all active ShippingPass members will receive a full refund for their subscription.

How does it compare to Amazon Prime?

Wal-Mart’s biggest competitor in the shipping space is Amazon Prime, which is well-established and costs $99 per year or $10.99 per month.

Prime offers members multiple shipping options, including free two-day shipping nationwide on more than 50 million items, free same-day delivery by 9 p.m. on more than 1 million items in select areas, and free two-hour delivery on some products in select metro areas via its Prime Now option. (Note that you’ll need to order at least $35 worth of eligible items to get free same-day shipping and have to meet a minimum order threshold for free two-hour delivery.)

Prime offers more than fast shipping. Members also receive access to movie streaming, photo storage, Prime Music streaming and 30-minute early access to time-sensitive sales called Lightning Deals.

» MORE: The benefits and cost of Amazon Prime

Things to watch out for

Before signing up for Amazon Prime, keep in mind that:

  • Not all items are eligible. Not every purchase you make will qualify for free, fast shipping. Consider the types of items you regularly buy.
  • Your subscription will renew automatically. If you take no action, your subscription will renew automatically after a year. You’ll need to sign in to your account to opt out of the renewal if you wish to cancel.
  • You should figure out if you’d get your money’s worth. Determine the value of this subscription in your life. Consider the number of purchases you’ll make in a year. Would you accumulate enough in shipping costs to more than offset the membership fee?

What it means for you

For loyal Wal-Mart shoppers, free two-day shipping with no membership fee is a welcome change.

But for those who want a comprehensive online shopping experience — including options for free same-day and two-hour delivery in some metro areas — Amazon Prime remains a good choice, especially with features such as streaming music and movies.

One more thing to consider: You also can get free shipping from Amazon without a Prime membership. Orders of $35 or more of eligible items or $25 or more of eligible books qualify for free shipping. Delivery will occur five to eight business days after all the items are available to ship.

Courtney Jespersen is a staff writer at NerdWallet, a personal finance website. Email: [email protected]. Twitter: @courtneynerd.

Updated Feb. 10, 2017.